Category Advisor

Category Advisor

Job Type: Full-Time Location Type: Hybrid Primary Location: Bentonville, Arkansas, US Alternate Locations: Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Job Summary: The Category Advisor will act as Walmart's category expert by providing best in class category & shopper insights and actionable go-to-market recommendations. They will work closely with the Walmart merchant team to develop and grow total category sales by analyzing various data sources, identifying business insights, and recommending solutions. This position works as a strategic thought leader, imparting knowledge of the category and shopper to drive profitable business results.

Responsibilities:

• Act as the subject matter expert for the category to Walmart by providing thought leadership guidance and recommendations
• Serve as an expert on the use of syndicated data and shopper data to assist Walmart in making well informed decisions and identify category growth opportunities
• Generate weekly, monthly, seasonal, and ad hoc reporting to provide actionable insights that drive category growth
• Own the annual relay process including drawing and submitting MODS
• Leverage learnings from cross functional counterparts (e.g., Category Strategy, Consumer Insight, Customer Insights, etc.) to deliver impactful recommendations to Walmart
• Develop and deliver compelling presentations to Walmart merchants (e.g., category 101's, business reviews, consumer/ shopper POV's, deep dives, etc.)
• Form perspective on multi-channel purchasing behaviors (e.g., delivery, pick up, shipping, etc.)
• Monitor channel shifting and the associated trends reflected in the marketplace

Key Qualifications:

• Bachelor's Degree (emphasis in business/marketing or related field)
• 3-5 years of experience working with a leading CPG company in category management (Walmart Advisor experience required)
• Strong knowledge of category management principles, tools and processes
• Having held a category advisor/captaincy role is highly preferred
• Ability to build strong sustainable working relationships with Walmart, and cross functionally within Newell (Sales, Marketings and Insights)
• Analytical and storytelling skills with proficiency in Excel, PowerPoint, and syndicated data platforms (Circana, Nielsen, Numerator)
• Advanced understanding and experience with space planning software (JDA/Blue Yonder) and leveraging best in class shelving principles
• Strong familiarity with syndicated data metrics and software and retailer POS (e.g., Circana, Nielsen, Numerator, Retail Link, and Scintilla)
• Experience analyzing retailer data and presenting key findings and recommendations to the customer. (Scintilla experience preferred)
• Proven ability to analyze and identify insights from a combination of data sources
• Excellent written and verbal communication skills
• Strong project management, follow-up, organizational, communication, and presentation skills

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.