Business Services & Consulting • all cities, NM 33
Zipline's core product is the engine behind how the world's best retailers operate their frontline, and it's evolving fast. As we build toward an AI-first frontline operations platform, the Director of Product, Core Products is the leader accountable for making that evolution real across everything we ship today.
This role collaborates on the product strategy, team performance, and business outcomes for Zipline's core platform: the tools used daily by 620,000+ frontline workers across 200+ world-class brands. You will lead a formed team ofproduct managers, own the 12–18 month roadmap, and serve as the connective tissue between day-to-day execution and Zipline's five active strategic pillars.
This is a senior people leadership role for someone who has been here before. You will inherit a talented, formed team and be expected to run it: elevating craft, moving decision-making down, and creating the conditions for PMs to operate with autonomy and accountability, driving a roadmap that is creating revenue for the business, while bringing the team forward with AI-enabled workflows.
You report to the SVP, Product and act as a peer to the Director of Product, Strategic Ventures. Together you represent the full span of Zipline's product ambition: you execute on what exists and evolves today; your peer bets on what comes next. You are the strategic execution layer the SVP needs in order to operate at a company-level altitude.
Own the core product roadmap
Define and maintain the 12–18 month product roadmap across Zipline's core platform pillars.Translate Zipline's vision and strategy into clear, sequenced, evidence-backed product investments.Ensure every PM on your team owns a strategy (not just a backlog) and can speak to outcomes, not features.Build rigorous roadmap narratives that give executives and stakeholders clarity on where we are going and why.
Be capable of representing Zipline's core product story compellingly on stage at Summer Camp, and other various customer and prospect-focused functions, as well as in customer conversations, and in cross-functional planning.
Lead and develop a high-performing PM team
Manage, coach, and develop a team of product managers across Zipline's core product pillars. Apply strong situational leadership, meeting each PM where they are, stretching those who are ready, supporting those who are developing, and holding the bar across the team. Drive the IC-to-leader transition on your team: build accountability, strategic thinking, and autonomous decision-making as norms. Hold a high bar on product craft: the quality of discovery, the rigor of prioritization, the clarity of outcome definition. Over time, identify and develop the next layer of leadership within your team.
Drive strategy-to-execution alignment across Engineering, Product, and Design (EPD)
Own the translation of company strategy into product decisions, PM priorities, and quarterly plans.Serve as the escalation path for your PMs: unblock decisions, resolve cross-functional friction, and keep teams moving.Partner with Engineering and Design leadership to run a healthy, high-functioning EPD triad for the core business.Move decision-making down: structure your team so that day-to-day execution runs without requiring SVP involvement, and surface only what genuinely requires it.Flag risks, resource gaps, and strategic misalignment proactively.
In partnership with Product Operations, lead the evolution of how the product team defines, prioritizes, and delivers work, building the operating muscle required to run an increasingly AI-augmented product organization.
Champion AI-first product thinking across the core platform
Integrate AI strategy into the core product roadmap as a fundamental rethinking of what the platform can do, not a feature bolt-on.Work with your PMs to evolve Zipline's AI capabilities across core operational, engagement, and intelligence use cases.Partner with Data Science and Engineering to validate feasibility, scope, and customer value of AI-enabled features.Help your team develop fluency with AI-native product thinking: what does an AI-first experience mean for this workflow, and what becomes possible for the customer?
Ensure AI investments are grounded in retail domain knowledge and Zipline's behavioral data moat, not generic capability shipping.Importantly (and in partnership with Product Operations) this means leading from the inside out, and supporting your product leaders in adopting AI into their own day-to-day craft and workflows, so that how we think, prioritize, and build reflects the same AI-first standard we hold for the product itself.
Represent the voice of the customer
Build and maintain deep knowledge of Zipline's customers, their frontline realities, and the problems that matter most to them.Use quantitative and qualitative signals to drive informed, defensible product decisions across your portfolio.Partner deeply with CS and Sales to ensure the roadmap reflects what is driving retention, expansion, and customer love today, and what will drive it tomorrow, keeping each imperative in a healthy balance.Bring customer perspective into executive discussions, strategic planning, and prioritization trade-offs.
Understand retail store operations deeply enough to challenge assumptions, sharpen requirements, and advocate credibly for what frontline workers actually need.
What This Role Explicitly Does Not Own
Your mandate is to make what exists today exceptional as we achieve what's next, and to evolve it with precision and speed as Zipline's AI-first strategy comes to life. Strategic Ventures identifies what to bet on next. You make sure the core never stops getting better.
What Success Looks Like
Compensation
At Zipline, we're committed to paying our team fairly, transparently, and in a way that supports growth. This role is targeting an annual salary within Canada of $197,208 CAD to $241,008 CAD.
The broad salary ranges reflect the growth someone will experience in the role—from developing skills to reaching expertise within their career level.We've found that hiring team members with the expectation of being accomplished in the role sets them up for success, which for this position on the Canadian band is $197,208 CAD.
Salaries below this point typically reflect someone with potential but still building the necessary skills, while salaries above are for individuals already excelling in the role, with a deep understanding of Zipline's impact on customers, product, and company.
At Zipline, you'll continue to have career development conversations with your manager to ensure your compensation grows as you advance.
Our salary ranges are determined by market, factoring in our revenue and employee size and paying competitively. In higher cost of living markets, we apply 5-10% multipliers on our ranges, depending on the location, to maintain competitive compensation and reflective of the increased expenses our team members face in those areas. While we primarily hire in Canada and the USA, we are a global employer, and all hiring regions will use the same methodology to determine fair and transparent pay.
Transparency is key to building trust in our compensation process. To better understand how this range is determined, we encourage you to ask as many questions as you'd like about compensation during the interview process to ensure clarity and confidence.
What's In It For You
Zipline's core product is the engine behind how the world's best retailers operate their frontline, and it's evolving fast. As we build toward an AI-first frontline operations platform, the Director of Product, Core Products is the leader accountable for making that evolution real across everything we ship today.
This role collaborates on the product strategy, team performance, and business outcomes for Zipline's core platform: the tools used daily by 620,000+ frontline workers across 200+ world-class brands. You will lead a formed team ofproduct managers, own the 12–18 month roadmap, and serve as the connective tissue between day-to-day execution and Zipline's five active strategic pillars.
This is a senior people leadership role for someone who has been here before. You will inherit a talented, formed team and be expected to run it: elevating craft, moving decision-making down, and creating the conditions for PMs to operate with autonomy and accountability, driving a roadmap that is creating revenue for the business, while bringing the team forward with AI-enabled workflows.
You report to the SVP, Product and act as a peer to the Director of Product, Strategic Ventures. Together you represent the full span of Zipline's product ambition: you execute on what exists and evolves today; your peer bets on what comes next. You are the strategic execution layer the SVP needs in order to operate at a company-level altitude.
Own the core product roadmap
Define and maintain the 12–18 month product roadmap across Zipline's core platform pillars.Translate Zipline's vision and strategy into clear, sequenced, evidence-backed product investments.Ensure every PM on your team owns a strategy (not just a backlog) and can speak to outcomes, not features.Build rigorous roadmap narratives that give executives and stakeholders clarity on where we are going and why.
Be capable of representing Zipline's core product story compellingly on stage at Summer Camp, and other various customer and prospect-focused functions, as well as in customer conversations, and in cross-functional planning.
Lead and develop a high-performing PM team
Manage, coach, and develop a team of product managers across Zipline's core product pillars. Apply strong situational leadership, meeting each PM where they are, stretching those who are ready, supporting those who are developing, and holding the bar across the team. Drive the IC-to-leader transition on your team: build accountability, strategic thinking, and autonomous decision-making as norms. Hold a high bar on product craft: the quality of discovery, the rigor of prioritization, the clarity of outcome definition. Over time, identify and develop the next layer of leadership within your team.
Drive strategy-to-execution alignment across Engineering, Product, and Design (EPD)
Own the translation of company strategy into product decisions, PM priorities, and quarterly plans.Serve as the escalation path for your PMs: unblock decisions, resolve cross-functional friction, and keep teams moving.Partner with Engineering and Design leadership to run a healthy, high-functioning EPD triad for the core business.Move decision-making down: structure your team so that day-to-day execution runs without requiring SVP involvement, and surface only what genuinely requires it.Flag risks, resource gaps, and strategic misalignment proactively.
In partnership with Product Operations, lead the evolution of how the product team defines, prioritizes, and delivers work, building the operating muscle required to run an increasingly AI-augmented product organization.
Champion AI-first product thinking across the core platform
Integrate AI strategy into the core product roadmap as a fundamental rethinking of what the platform can do, not a feature bolt-on.Work with your PMs to evolve Zipline's AI capabilities across core operational, engagement, and intelligence use cases.Partner with Data Science and Engineering to validate feasibility, scope, and customer value of AI-enabled features.Help your team develop fluency with AI-native product thinking: what does an AI-first experience mean for this workflow, and what becomes possible for the customer?
Ensure AI investments are grounded in retail domain knowledge and Zipline's behavioral data moat, not generic capability shipping.Importantly (and in partnership with Product Operations) this means leading from the inside out, and supporting your product leaders in adopting AI into their own day-to-day craft and workflows, so that how we think, prioritize, and build reflects the same AI-first standard we hold for the product itself.
Represent the voice of the customer
Build and maintain deep knowledge of Zipline's customers, their frontline realities, and the problems that matter most to them.Use quantitative and qualitative signals to drive informed, defensible product decisions across your portfolio.Partner deeply with CS and Sales to ensure the roadmap reflects what is driving retention, expansion, and customer love today, and what will drive it tomorrow, keeping each imperative in a healthy balance.Bring customer perspective into executive discussions, strategic planning, and prioritization trade-offs.
Understand retail store operations deeply enough to challenge assumptions, sharpen requirements, and advocate credibly for what frontline workers actually need.
What This Role Explicitly Does Not Own
Your mandate is to make what exists today exceptional as we achieve what's next, and to evolve it with precision and speed as Zipline's AI-first strategy comes to life. Strategic Ventures identifies what to bet on next. You make sure the core never stops getting better.
What Success Looks Like
Compensation
At Zipline, we're committed to paying our team fairly, transparently, and in a way that supports growth. This role is targeting an annual salary within Canada of $197,208 CAD to $241,008 CAD.
The broad salary ranges reflect the growth someone will experience in the role—from developing skills to reaching expertise within their career level.We've found that hiring team members with the expectation of being accomplished in the role sets them up for success, which for this position on the Canadian band is $197,208 CAD.
Salaries below this point typically reflect someone with potential but still building the necessary skills, while salaries above are for individuals already excelling in the role, with a deep understanding of Zipline's impact on customers, product, and company.
At Zipline, you'll continue to have career development conversations with your manager to ensure your compensation grows as you advance.
Our salary ranges are determined by market, factoring in our revenue and employee size and paying competitively. In higher cost of living markets, we apply 5-10% multipliers on our ranges, depending on the location, to maintain competitive compensation and reflective of the increased expenses our team members face in those areas. While we primarily hire in Canada and the USA, we are a global employer, and all hiring regions will use the same methodology to determine fair and transparent pay.
Transparency is key to building trust in our compensation process. To better understand how this range is determined, we encourage you to ask as many questions as you'd like about compensation during the interview process to ensure clarity and confidence.
What's In It For You
