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Overview

Company
Everyday Dose
Location
all cities, NM 33
Employment type
On-site
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E
Everyday DoseVerified Employer

Business Services & Consulting • all cities, NM 33

Director of Conversion Rate Optimization (CRO) (33)

all cities, NM 33On-sitePosted 12 hours ago
Business Services & Consulting

About the Role

Director Of Conversion Rate Optimization (CRO)

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, andcreamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

We are a fast-scaling, subscription-first brand. CRO is a mission-critical function to support our velocity and unlock the next stage of growth.

We are looking for a Director of Conversion Rate Optimization (CRO) to own and scale our entire onsite and landing page performance engine, including:

  • improving add-to-cart rate
  • improving checkout conversion
  • reducing friction across the funnel
  • optimizing subscription conversion
  • building and running A/B test programs
  • optimizing landing pages, PDPs, and the full DTC funnel
  • partnering closely with Growth + Retention to maximize LTV/CAC

More about the right candidate:

  • They have the ability to take business-level metrics (LTV, CAC, NCAC, RPV, repeat behavior, etc.) and translate them into a clear, high-impact roadmap.
  • They are a strategic thinker who can zoom out to define a sitewide experimentation strategy, not just landing page optimization.
  • They can prioritize fast, pivot quickly when the data shifts, and communicate tradeoffs to leadership.
  • They have the ability to build and maintain a multi-quarter testing roadmap that aligns Growth, Retention, Product, and Creative.

This is a highly analytical AND creative role that blends psychology, storytelling, UX, data, and experimentation at high velocity.

Director Of Conversion Rate Optimization (CRO)

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, andcreamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

We are a fast-scaling, subscription-first brand. CRO is a mission-critical function to support our velocity and unlock the next stage of growth.

We are looking for a Director of Conversion Rate Optimization (CRO) to own and scale our entire onsite and landing page performance engine, including:

  • improving add-to-cart rate
  • improving checkout conversion
  • reducing friction across the funnel
  • optimizing subscription conversion
  • building and running A/B test programs
  • optimizing landing pages, PDPs, and the full DTC funnel
  • partnering closely with Growth + Retention to maximize LTV/CAC

More about the right candidate:

  • They have the ability to take business-level metrics (LTV, CAC, NCAC, RPV, repeat behavior, etc.) and translate them into a clear, high-impact roadmap.
  • They are a strategic thinker who can zoom out to define a sitewide experimentation strategy, not just landing page optimization.
  • They can prioritize fast, pivot quickly when the data shifts, and communicate tradeoffs to leadership.
  • They have the ability to build and maintain a multi-quarter testing roadmap that aligns Growth, Retention, Product, and Creative.

This is a highly analytical AND creative role that blends psychology, storytelling, UX, data, and experimentation at high velocity.

What You'll Do

improving add-to-cart rate
improving checkout conversion
reducing friction across the funnel
optimizing subscription conversion
building and running A/B test programs
optimizing landing pages, PDPs, and the full DTC funnel

Skills & Technologies

Business Services & Consulting

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