CPG Retail Sales Manager
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.
Our client is a premium consumer brand focused on expanding its presence across ecommerce and retail channels. As the company continues growing its wholesale footprint, they are investing in stronger retail partnerships, wholesale expansion initiatives, and cross-functional collaboration to support long-term retail growth and account performance.
Role Overview
The CPG Retail Sales Manager will support and manage relationships with retail buyers, wholesale partners, and brokers while helping drive retail growth initiatives across key accounts. This role will focus on account coordination, retailer communication, sales presentations, wholesale operations, and supporting strategies that improve distribution, shelf placement, and retail performance.
The ideal candidate is highly organized, proactive, detail-oriented, and comfortable managing multiple retail relationships in a fast-paced consumer brand environment.
Key Responsibilities
Account Management & Customer Development
- Oversee ongoing management of key retail accounts to support growth and retention.
- Coordinate retailer follow-ups, meetings, and ongoing account communication.
- Organize pricing sheets, sell sheets, retailer documentation, and product information.
- Create and update sales decks, retailer presentations, and supporting materials.
- Prepare materials and communication for retail meetings and partnership discussions.
- Develop strategies to increase velocities, expand SKU assortment, and improve shelf placement.
- Analyze sales data, forecast demand, and identify opportunities for growth and optimization.
- Partner closely with brokers and retail partners on reorders, promotions, and performance reviews.
- Act as a strategic partner to retail customers by providing insights and category expertise.
Wholesale Expansion & Broker Management
- Lead and manage broker relationships across major retailers while ensuring accountability to sales goals and execution standards.
- Develop go-to-market strategies in partnership with brokers to drive distribution and velocity.
- Oversee outbound sales strategy and pipeline development for new retail accounts.
- Create compelling, data-driven sales presentations tailored to retail partners.
- Ensure strong execution across item setup, promotions, and merchandising initiatives.
Cross-Functional Leadership & Operations
- Collaborate with Operations to support accurate forecasting, inventory planning, and order fulfillment.
- Partner with Marketing and Product teams to support innovation, positioning, and launches based on retail insights.
- Support onboarding of new retailers and coordination of fulfillment processes.
- Drive cross-functional alignment to support wholesale growth initiatives.
Qualifications
Experience
- 3+ years of experience within CPG / FMCG / consumer retail environments
- Familiarity working within US-based food companies or distributors, retail, or ecommerce environments.
- Experience supporting wholesale partnerships or retail accounts preferred.
- Strong understanding of retail math and pricing, to support product pricing and the maintenance of price lists
Skills
- Strong communication and relationship management skills.
- Comfortable creating presentations and retailer-facing materials.
- Highly organized with strong operational follow-through.
- Ability to manage multiple accounts and priorities simultaneously.
- Detail-oriented and proactive with strong follow-up habits.
- Comfortable working in a fast-paced, growing brand environment.
What Success Looks Like
- Strong organization and communication across retail accounts.
- Smooth coordination of retailer requests and partnership initiatives.
- Timely and professional buyer communication.
- Positive contribution to wholesale relationship management and retail growth.
Opportunity
This is an exciting opportunity to join a growing consumer brand and play a key role in supporting retail and wholesale growth initiatives across major accounts. The CPG Retail Sales Manager will work closely with leadership, brokers, and cross-functional teams while contributing directly to retail expansion, partnership development, and long-term wholesale growth.
For someone who enjoys relationship management, retail strategy, and helping brands scale across wholesale channels, this role offers strong exposure, ownership, and growth potential within a fast-moving consumer brand.
CPG Retail Sales Manager
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.
Our client is a premium consumer brand focused on expanding its presence across ecommerce and retail channels. As the company continues growing its wholesale footprint, they are investing in stronger retail partnerships, wholesale expansion initiatives, and cross-functional collaboration to support long-term retail growth and account performance.
Role Overview
The CPG Retail Sales Manager will support and manage relationships with retail buyers, wholesale partners, and brokers while helping drive retail growth initiatives across key accounts. This role will focus on account coordination, retailer communication, sales presentations, wholesale operations, and supporting strategies that improve distribution, shelf placement, and retail performance.
The ideal candidate is highly organized, proactive, detail-oriented, and comfortable managing multiple retail relationships in a fast-paced consumer brand environment.
Key Responsibilities
Account Management & Customer Development
- Oversee ongoing management of key retail accounts to support growth and retention.
- Coordinate retailer follow-ups, meetings, and ongoing account communication.
- Organize pricing sheets, sell sheets, retailer documentation, and product information.
- Create and update sales decks, retailer presentations, and supporting materials.
- Prepare materials and communication for retail meetings and partnership discussions.
- Develop strategies to increase velocities, expand SKU assortment, and improve shelf placement.
- Analyze sales data, forecast demand, and identify opportunities for growth and optimization.
- Partner closely with brokers and retail partners on reorders, promotions, and performance reviews.
- Act as a strategic partner to retail customers by providing insights and category expertise.
Wholesale Expansion & Broker Management
- Lead and manage broker relationships across major retailers while ensuring accountability to sales goals and execution standards.
- Develop go-to-market strategies in partnership with brokers to drive distribution and velocity.
- Oversee outbound sales strategy and pipeline development for new retail accounts.
- Create compelling, data-driven sales presentations tailored to retail partners.
- Ensure strong execution across item setup, promotions, and merchandising initiatives.
Cross-Functional Leadership & Operations
- Collaborate with Operations to support accurate forecasting, inventory planning, and order fulfillment.
- Partner with Marketing and Product teams to support innovation, positioning, and launches based on retail insights.
- Support onboarding of new retailers and coordination of fulfillment processes.
- Drive cross-functional alignment to support wholesale growth initiatives.
Qualifications
Experience
- 3+ years of experience within CPG / FMCG / consumer retail environments
- Familiarity working within US-based food companies or distributors, retail, or ecommerce environments.
- Experience supporting wholesale partnerships or retail accounts preferred.
- Strong understanding of retail math and pricing, to support product pricing and the maintenance of price lists
Skills
- Strong communication and relationship management skills.
- Comfortable creating presentations and retailer-facing materials.
- Highly organized with strong operational follow-through.
- Ability to manage multiple accounts and priorities simultaneously.
- Detail-oriented and proactive with strong follow-up habits.
- Comfortable working in a fast-paced, growing brand environment.
What Success Looks Like
- Strong organization and communication across retail accounts.
- Smooth coordination of retailer requests and partnership initiatives.
- Timely and professional buyer communication.
- Positive contribution to wholesale relationship management and retail growth.
Opportunity
This is an exciting opportunity to join a growing consumer brand and play a key role in supporting retail and wholesale growth initiatives across major accounts. The CPG Retail Sales Manager will work closely with leadership, brokers, and cross-functional teams while contributing directly to retail expansion, partnership development, and long-term wholesale growth.
For someone who enjoys relationship management, retail strategy, and helping brands scale across wholesale channels, this role offers strong exposure, ownership, and growth potential within a fast-moving consumer brand.
