Fractional Chief Marketing Officer
Strategy meets impact — help small law firms grow, scale, and win.
About the Role
How to Manage a Small Law Firm (HTM) is seeking a proven Fractional CMO to work closely with executive leadership and marketing teams. This is a hands-on, strategic role where you'll strengthen brand strategy, build scalable marketing systems, and drive measurable growth for small law firms nationwide.
This role is perfect for a marketer who thrives on coaching, execution, and measurable results — someone who turns strategy into tangible growth, increased engagement, and strong ROI.
What You'll Own
Brand Strategy & Positioning Define, refine, and elevate the firm's brand to drive recognition and trust.
Marketing Execution Build high-performing campaigns, optimize digital and traditional channels, and implement scalable systems.
Performance & Metrics Use KPIs and analytics to measure results, optimize campaigns, and guide decision-making.
Coaching & Advisory Mentor owners, providers, and internal marketing teams to improve skills, process, and accountability.
Who You Are
- 12+ years of senior marketing leadership in organizations ranging from $5M to $30M+
- Proven experience scaling marketing teams and systems that drive measurable growth
- Data-driven — you translate marketing analytics into actionable strategies
- Skilled at coaching and mentoring non-marketing executives and teams
- Comfortable with hands-on execution and implementing compliant, scalable workflows
Compensation
Base Salary: $110,000 Total Earning Potential: Up to $182,000, based on performance and results
Your earning potential scales with your impact — not just hours worked.
Location
Fully remote. Candidates must reside in one of the following states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA
Ready to grow with us? If you're a strategic marketer who loves building high-performing teams, driving brand growth, and turning data into measurable results — we'd love to connect.
Fractional Chief Marketing Officer
Strategy meets impact — help small law firms grow, scale, and win.
About the Role
How to Manage a Small Law Firm (HTM) is seeking a proven Fractional CMO to work closely with executive leadership and marketing teams. This is a hands-on, strategic role where you'll strengthen brand strategy, build scalable marketing systems, and drive measurable growth for small law firms nationwide.
This role is perfect for a marketer who thrives on coaching, execution, and measurable results — someone who turns strategy into tangible growth, increased engagement, and strong ROI.
What You'll Own
Brand Strategy & Positioning Define, refine, and elevate the firm's brand to drive recognition and trust.
Marketing Execution Build high-performing campaigns, optimize digital and traditional channels, and implement scalable systems.
Performance & Metrics Use KPIs and analytics to measure results, optimize campaigns, and guide decision-making.
Coaching & Advisory Mentor owners, providers, and internal marketing teams to improve skills, process, and accountability.
Who You Are
- 12+ years of senior marketing leadership in organizations ranging from $5M to $30M+
- Proven experience scaling marketing teams and systems that drive measurable growth
- Data-driven — you translate marketing analytics into actionable strategies
- Skilled at coaching and mentoring non-marketing executives and teams
- Comfortable with hands-on execution and implementing compliant, scalable workflows
Compensation
Base Salary: $110,000 Total Earning Potential: Up to $182,000, based on performance and results
Your earning potential scales with your impact — not just hours worked.
Location
Fully remote. Candidates must reside in one of the following states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA
Ready to grow with us? If you're a strategic marketer who loves building high-performing teams, driving brand growth, and turning data into measurable results — we'd love to connect.
