Digital Marketing Manager
We are looking for a Digital Marketing Manager who brings strong execution skills, analytical rigor, and multi-channel expertise. You will optimize our core digital programs, support brand and event initiatives, and help drive measurable growth across the full buyer's journey.
RESPONSIBILITIES
Digital Execution & Channel Ownership
- Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns.
- Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube, and programmatic/display platforms.
- Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence.
Brand, Event & OOH Promotion
- Support digital extensions for major launches, brand activations, and executive thought leadership.
- Partner with Brand and Events teams to run OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs.
- Lead pre-event awareness, onsite amplification, and post-event retargeting.
Campaign Collaboration
- Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation.
- Ensure alignment across audiences, channels, creative, and messaging.
Analytics & Reporting
- Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools.
- Use A/B testing and performance insights to improve efficiency and outcomes.
- Provide ongoing optimization recommendations to marketing leadership.
Agency & Vendor Management
- Coordinate with agencies supporting paid media, programmatic, OOH, and digital production.
- Ensure partners deliver high-quality work and hit performance objectives.
Budget Management
- Manage digital budgets across channels, track pacing, and forecast performance.
- Recommend adjustments based on ROI and business priorities.
QUALIFICATIONS
- 3–5 years of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS.
- Hands-on experience with Google Search & Display, LinkedIn, X, YouTube, and display/programmatic platforms.
- Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification.
- Familiarity with intent platforms (e.g. Qualified, ZoomInfo).
- Analytical skills with proficiency in GA4 and digital reporting tools.
- Collaborative, detail-oriented, and comfortable managing multiple workstreams.
DDN has a very strong orientation towards these four characteristics and any successful employee will demonstrate these capabilities:
Self-Starter - Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives.
Success/Achievement Orientation - Delivers quality results consistently. Targets, achieves (or exceeds) measurable results. Sets challenging goals, focuses on critical priorities, and is accountable.
Problem Solving - Recognizes problems and responds with a systematic assessment that identifies and addresses cause of issue. Practical, realistic, and resourceful.
Innovative - Builds and improves key business processes that enhance the effectiveness of DDN. Generates new ideas, challenges the status quo, and solves problems creatively.
DataDirect Networks, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, transgender, sex stereotyping, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Digital Marketing Manager
We are looking for a Digital Marketing Manager who brings strong execution skills, analytical rigor, and multi-channel expertise. You will optimize our core digital programs, support brand and event initiatives, and help drive measurable growth across the full buyer's journey.
RESPONSIBILITIES
Digital Execution & Channel Ownership
- Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns.
- Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube, and programmatic/display platforms.
- Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence.
Brand, Event & OOH Promotion
- Support digital extensions for major launches, brand activations, and executive thought leadership.
- Partner with Brand and Events teams to run OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs.
- Lead pre-event awareness, onsite amplification, and post-event retargeting.
Campaign Collaboration
- Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation.
- Ensure alignment across audiences, channels, creative, and messaging.
Analytics & Reporting
- Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools.
- Use A/B testing and performance insights to improve efficiency and outcomes.
- Provide ongoing optimization recommendations to marketing leadership.
Agency & Vendor Management
- Coordinate with agencies supporting paid media, programmatic, OOH, and digital production.
- Ensure partners deliver high-quality work and hit performance objectives.
Budget Management
- Manage digital budgets across channels, track pacing, and forecast performance.
- Recommend adjustments based on ROI and business priorities.
QUALIFICATIONS
- 3–5 years of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS.
- Hands-on experience with Google Search & Display, LinkedIn, X, YouTube, and display/programmatic platforms.
- Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification.
- Familiarity with intent platforms (e.g. Qualified, ZoomInfo).
- Analytical skills with proficiency in GA4 and digital reporting tools.
- Collaborative, detail-oriented, and comfortable managing multiple workstreams.
DDN has a very strong orientation towards these four characteristics and any successful employee will demonstrate these capabilities:
Self-Starter - Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives.
Success/Achievement Orientation - Delivers quality results consistently. Targets, achieves (or exceeds) measurable results. Sets challenging goals, focuses on critical priorities, and is accountable.
Problem Solving - Recognizes problems and responds with a systematic assessment that identifies and addresses cause of issue. Practical, realistic, and resourceful.
Innovative - Builds and improves key business processes that enhance the effectiveness of DDN. Generates new ideas, challenges the status quo, and solves problems creatively.
DataDirect Networks, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, transgender, sex stereotyping, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
