Director of Sales and Business Development (29)

Director Of Sales And Business Development

New Flyer is North America's heavy-duty transit bus leader and offers the most advanced product line under the Xcelsior® and Xcelsior CHARGE® brands. It also offers infrastructure development through NFI Infrastructure Solutions™, a service dedicated to providing safe, sustainable, and reliable charging and mobility solutions.

The Director of Sales and Business Development is responsible for driving strategic growth through the development and execution of balanced and responsible contracting with NFI's Public Sector customers, innovative business development initiatives, and competitive market strategies. This role builds strong partnerships across sales, technical, operational, and marketing teams, ensuring alignment of resources and processes to create winning value propositions for industry procurements. Leveraging deep industry expertise, the Director leads the teams responsible for technical sales, bid development, and strategic market analysis.

What You Will Do:

• Lead the Technical Sales team in securing new business, aligning customer requirements with final bid specifications, and strengthening cross-functional product and technical knowledge.
• Build and maintain robust bid processes to increase accuracy, response speed, and win probability.
• Develop and execute comprehensive training and development programs for technical sales and business development staff.
• Oversee the creation of accurate pipeline analytics, bid reporting, solicitation tracking, and option‑conversion forecasting to identify opportunities to optimize production slots and support budget targets.
• Forecast market sales and profitability and provide strategic insights that guide long‑term planning and resourcing decisions.
• Direct competitive research and market landscape analysis to inform product direction, pricing strategy, and program development.
• Monitor contract profitability, risk, and performance against customer expectations; proactively resolve customer concerns and support backlog health improvements.
• Support regional sales teams and other functional teams in the development and execution of customer centric sales strategies.
• Drive the creation of high-quality sales materials, toolkits, presentations, FAQs, and training resources.
• Lead the design and execution of value-added programs that strengthen New Flyer's competitive positioning and expand market share.
• Collaborate with Marketing, Finance, Customer Care, Engineering, Supply Chain, NFI Parts, and other business units to ensure alignment of business development strategies with organizational objectives.
• Participate in New Product Development council initiatives and Change Control Boards as the primary "voice of the customer" for new product development.
• Participate in industry associations and advocacy work as needed to advance NFI's business objectives.