Performance Marketing Director (21)

Performance Marketing Director – Global

Location: USA (Remote) / Global, Lisbon or London (Hybrid)

Contract: Permanent

About Us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

About the Role

To support our growth ambitions, Cyncly is seeking a global Performance Marketing Director to lead one of the three pillars within our Integrated Demand team.This is a senior, high-impact role accountable for generating qualified demand at scale through paid channels — including LinkedIn, Meta, Google, and Bing — while leading a global team across Paid Digital, ABM, Qualification Intelligence, and Growth Marketing.

The Performance Marketing Director owns the top of the demand funnel and is responsible for driving leads and pipeline across the full spectrum of our business: from high-velocity Small Business acquisition through to the more complex, multi-stakeholder motions required in Mid-Market and Enterprise.This is not one motion — it is two distinct disciplines that this director must understand deeply and execute with equal rigour.

This role demands someone who is genuinely passionate about performance: someone who moves fluidly between strategic planning and granular detail, and who can both define a global paid media strategy and interrogate the data behind it.Digital savvy is non-negotiable — this person must be at the forefront of today's B2B digital landscape, with a proven track record and tangible outcomes to demonstrate it.

Working closely with the SVP of eCommerce and other senior stakeholders in our growth investment and M&A areas such as Cyncly Websites, this director plays a central role in a broader commercial transformation: connecting new customer acquisition to long-term growth success and ensuring that the journey from top-of-funnel demand into sustainable business growth is seamless, data-informed, and commercially aligned.

As Cyncly continues its transformation, the ideal candidate combines strategic ambition with hands-on execution — a challenger who questions assumptions, continuously raises the performance bar, and brings both the vision and the rigour to deliver it.

Key Responsibilities

Top-of-Funnel Demand Generation

• Own global paid media strategy and execution across LinkedIn, Meta, Google, and Bing, accountable for driving qualified top-of-funnel demand into the pipeline.
• Set channel investment strategy, audience segmentation, and direction across all paid digital programs.
• Define and own the metrics that matter: CPL, CPA, MQL volume, pipeline contribution, and blended ROAS — tracked rigorously and reported with full transparency.
• Ensure paid channel activity is tightly integrated with ABM programs, using 6sense intent signals to prioritise spend against in-market accounts.

ABM & Qualification Intelligence

• Provide strategic direction for the ABM team, ensuring 6sense is fully leveraged for intent-based targeting, account scoring, and dynamic audience segmentation.
• Oversee the Qualification Intelligence function, which uses 6sense to power conversational email programs — delivering personalised, intent-triggered outreach that engages in-market accounts and converts interest into qualified pipeline.
• Ensure qualification and engagement strategies are calibrated for different commercial motions: high-velocity approaches for Small Business and more considered, multi-touch programs for Mid-Market and Enterprise accounts.
• Champion a unified view of account and contact data quality across all demand programs.

Growth Marketing & Experimentation

• Lead a culture of structured experimentation across the Growth Marketing team — designing, running, and scaling tests that uncover new demand levers and optimise conversion.
• Identify emerging channels, audience strategies, and media innovations that can extend reach or improve efficiency, bringing a challenger mindset to every planning cycle.
• Translate test-and-learn outcomes into scalable playbooks that raise performance standards across all four sub-teams.

Performance, Data & Measurement

• Set the analytical standard for the pillar: attribution modelling, incrementality testing, and spend efficiency analysis are non-negotiable disciplines.
• Partner with Marketing Operations, BI, and Data Engineering to build real-time reporting and predictive insight that informs daily decisions and quarterly planning.
• Ensure budget allocation is driven by data — modelling scenarios, tracking pacing, and making proactive optimisations in response to performance signals.
• Continuously refine growth strategies and prioritise investment based on what the data shows is working.

Team Leadership & Development

• Lead, develop, and inspire a global team of performance marketers and analysts across four sub-teams: Paid Digital, ABM, Qualification Intelligence, and Growth Marketing.
• Set clear goals and growth paths for every direct report; act as a coach and multiplier of capability across the pillar.
• Build a high-performance culture rooted in accountability, analytical rigour, and shared ambition.
• Manage agency, platform, and vendor relationships, holding external partners to the same rigorous performance standards applied internally.

Cross-Functional Partnership & Commercial Transformation

• Work as a close strategic partner to the VP of Integrated Demand, reporting directly into this role, and collaborate with peers leading the other two Integrated Demand pillars.
• Partner closely with the VP of eCommerce to align acquisition strategy with growth outcomes, ensuring the customers performance marketing brings in are set up for long-term success.
• Play an active role in the broader transformation from new acquisition to growth success, contributing to the commercial framework that connects top-of-funnel performance to retention, expansion, and lifetime value.
• Collaborate with Sales, Revenue Operations, and Finance to align on pipeline goals, budget forecasting, and the definition of a qualified opportunity across SMB, Mid-Market, and Enterprise segments.
• Represent the performance marketing pillar in senior leadership forums, translating data into clear commercial narratives.

Experience & Qualifications

8+ years in B2B performance marketing, with significant senior or director-level experience managing global paid and ABM programs at scale.

Proven experience driving leads and pipeline across multiple commercial segments — specifically the ability to operate across both high-volume SMB demand generation and the more complex, consultative motions required for Mid-Market and Enterprise.

Deep hands-on expertise across LinkedIn, Meta, Google Ads, and Bing Ads — with tangible, evidenced outcomes from previous roles.

At the forefront of today's B2B digital landscape: current on best practice, emerging channels, and platform capabilities, with the commercial instinct to apply that knowledge effectively.

Experience with ABM platforms — 6sense strongly preferred — including intent-based targeting, conversational email, and account scoring.

Strong analytical capability: comfortable working with data at depth, from executive dashboards to granular campaign performance and attribution modelling.

Proven ability to lead and develop diverse, geographically distributed teams with a coaching, high-accountability leadership style.

Exceptional communication skills: able to translate complex performance data into clear commercial narratives for senior stakeholders.

Comfortable operating in a globally distributed, fast-paced environment undergoing transformation and growth.

Why This Role Matters

This role sits at the heart of how Cyncly scales demand globally.As one of three pillars in the Integrated Demand team, the Performance Marketing Director reports directly to the VP Global Integrated Demand and ensures that the performance programs do not stop at lead generation — they feed a connected system that qualifies, engages, and converts the right accounts across every segment of our business.This is also a role with real commercial weight beyond marketing.

By working closely with the VP of eCommerce and senior business leaders, this director helps shape the bridge between new customer acquisition and long-term growth success — making this one of the most strategically significant roles within the Integrated Demand function.

Working for us

At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose