Vice President of Marketing (52)

VP of Marketing (Fully Remote Based)

The primary purpose of this position is to partner with both internal and external resources to lead and manage marketing strategy. This will be achieved by building an effective and scalable marketing team that effectively meet the criteria and objectives outlined below.

The VP Marketing reports directly to the CEO and will work with the leadership team across the company to help build and drive the “transformation” of company, as they move to a SaaS based model. They will act as a liaison across the business to ensure key strategies and initiatives are being executed and training/development provided in support of the organization's direction.

The VP Marketing is expected to lead and motivate the team, consistently provide excellent marketing to partners and accounts, as well as represent client needs and goals within the organization to ensure quality and an exceptional customer experience.

Criteria and Objectives:

1. Proven track record creating and implementing demand generation programs, that drive revenue. (Target 25% (YOY) growth.
2. Proven ability in developing a ROI for marketing efforts. (Campaigns, Channels)
3. Track record working with stakeholders to build consensus. This includes internal and external branding to develop a consistent message. Specifically working closely with sales, customer success and product development to sync the overall vision.
4. Ability to build operations that are scalable, repeatable, ROI
5. Strong background in data analytics and driving actionable results. Use of marketing automation tools, such as Hubspot, Pardot, which can impact retention and decrease churn.
6. Thought Leadership trends, innovation, best practices, strong communication skills will be examined.
7. Ability to work in fast paced environment and be a “transformational” leader

Primary Responsibilities

• Through training, coaching, and working closely with sales to ensure the marketing team is working toward reaching their quotas on a consistent basis. Lead Generation to account for 25% YOY growth.
• Working closely with sales to manage and evolve company CRM (Salesforce) and ensure global adoption for managing KPIs, pipeline and forecasting. Ensure all customer information is captured and up to date.
• Implementing and actively promoting strategies to incorporate the “Customer-First” more effectively into planning through Key Customer engagement initiatives and lead the sales teams in driving growth for the business. Ensure client engagement on a quarterly basis.
• Demonstrate strong leadership competencies in leading the marketing team in ensuring an excellent customer experience. One that increases retention and drives more sales.
• Trouble shoot and drive change within the business as necessary
• Create and execute go to market strategies for new product roll outs.
• Create and manage marketing department budget.
• Ensures the execution of all 3rd party contracts and that they are effectively delivering on cost and quality
• Out of the box thinking, planning and execution of the strategic plan
• Development of a strong partnership with the sales, customer success, product development and operations to promote collaboration and a best in class, flawless delivery to our customers
• Assessment of the competitive landscape and recommendations for strategic direction within the various geographical regions
• Serve as a thought leader and visionary in support of the new product introduction process and product marketing efforts to new and existing customers.
• Strategically leverage market research, competitive analysis, and consumer data by customer and/or segment, with targeted strategies that support overall objectives
• Responsible for “upselling” and “cross selling” other services to existing and new clients when opportunities arise

Required Experience and Skills

• 10 + years of proven marketing experience, with 3+ years being in leadership roles
• 10+ years experience creating and running successful demand generation campaigns.
• Excellent track record of launching new products. Creating go to market strategies and executing on them.
• Ability to work in a growth environment where ambiguity is the norm
• Proven ability to leverage data and drive campaigns that are scalable and have a clear ROI.
• 7+ years experience driving tangible results using SEO/paid search/social media.
• 10+ years' experience in role that demonstrates taking ownership and responsibility for own actions and being pro-active in problem solving
• Software experience working in a SaaS company
• Previous experience working with marketing and CRM tools. (HubSpot, Pardot. Salesforce)
• Experience with high growth $5-$50M business
• Track record in creating and executing Customer-ready materials by segment for multiple steps along the decision journey: introduction to the brand/ product, delivering deeper product knowledge, activating trial and retention vehicles
• Proven track record in understanding and articulating the “Customers' journey, which then resulted in an increase in customer retention and reduction in churn.
• Experience working with a variety of end markets and very different customer types. (e.g. SMB customer success to a fragmented customer base and or B2B enterprise and B2C. Development of an OEM strategy or selling into large groups, e.g., B2B enterprise, will also be an asset.
• Understanding of at least 2 of the following: Tier 1, Tier 2, and Tier 3 Auto markets and a track record branding services / product in these markets that ultimately leads to increased sales.