Director of Brand & Growth (45)

Director Of Brand Strategy And Growth

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We're filling this role for a client, a clinical-stage neuroscience company advancing precision brain health by using EEG-derived biomarkers to personalizetranscranial magnetic stimulation therapy for mental healthcare.

Role Overview

Hiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth.

This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences.

The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment.

Key Responsibilities

Brand, Media & Advocacy

• Drive earned media, thought leadership, influencer, and advocacy initiatives
• Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs)
• Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms
• Amplify visibility while maintaining scientific credibility and regulatory compliance

Commercialization & Growth

• Lead marketing initiatives supporting commercialization and post-FDA growth strategy
• Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees
• Support clinic activation, patient acquisition, and enterprise growth initiatives
• Partner with executive leadership on company narrative, positioning, and category leadership

Analytics & Operations

• Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI
• Build dashboards and reporting frameworks to measure campaign effectiveness
• Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership
• Manage agencies, vendors, and external marketing partners as needed

Lifecycle Marketing & CRM

• Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies
• Develop automated campaigns across email, social, and digital channels
• Utilize behavioral data and analytics to improve engagement, retention, and conversion

Compliance & Regulatory

• Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards
• Support compliant promotion of FDA-cleared indications and approved claims
• Collaborate on medical, legal, and regulatory (MLR) review processes

Qualifications

• 8+ years of experience in growth, lifecycle, integrated, or commercial marketing
• Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred
• Proven success supporting commercialization or go-to-market launches
• Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers
• Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)
• Strong analytical and performance marketing capabilities
• Exceptional communication, storytelling, and brand positioning skills
• Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred
• Entrepreneurial mindset with strong operational execution skills