Director, E-Commerce & Digital Experience (6)

E-Commerce & Digital Experience Director

The Director of E-Commerce & Digital Experience will lead the complete transformation and ongoing optimization of The Spice & Tea Exchange® digital commerce ecosystem.This role is responsible for overseeing both front-end and back-end website performance, with a primary focus on Shopify and integrated platforms, ensuring the online experience drives measurable growth while strengthening — not competing with our franchise stores.This leader will bring E-Commerce in a Corporate environment, a customer-first mindset, strong technical fluency, a deep understanding of franchise systems, balancing corporate e-commerce growth with in-store success.

The role will also own ROI accountability across paid digital channels (Google, apps, and other platforms) and lead the development of innovative omnichannel strategies that align online and in-store experiences.

The essential job functions include but not limited to:

• E-Commerce Strategy & Leadership
• Website & Platform Optimization (Front & Back End)
• AI-Driven Commerce & Shopper Intelligence
• TikTok Shop & Emerging Commerce Channels
• Omnichannel & Franchise Alignment
• Digital Marketing, Analytics & ROI Accountability
• Customer Experience & UX Leadership
• Cross-Functional Collaboration

What success looks like:

• Significant improvement in conversion rates, customer engagement, and online revenue growth
• Clear, measurable ROI from digital advertising investments
• Reduced friction and confusion between corporate e-commerce and franchise stores
• Strong franchisee confidence that e-commerce is a value-add, not a competitor
• A scalable, future-ready digital commerce platform that supports continued system growth

Knowledge and job requirements:

• 7-10+ years in E-Commerce, digital product management, or web development leadership
• Deep hands-on experience with Shopify and integrated E-Commerce tools
• Proven success in driving E-Commerce growth with clear ROI accountability
• Experience working within a franchise or multi-unit retail system strongly preferred
• Analytical mindset paired with creative problem-solving
• Strong communication and leadership skills

Physical requirements to perform the essential functions of this job:

• Consistent ability to utilize hands and fingers to perform tasks as necessary for job duties, which may include handling materials, or typing (8+ hours per day).
• Consistent capacity for visual acuity to monitor, examine, identify, and ensure quality and brand standards are met (8+ hours per day).
• Consistently communicate in English utilizing both written and oral methods including the use of speech and hearing to communicate effectively with team members, customers, and the ability to engage in verbal discussions and listen attentively (8+ hours per day).
• Ability to perform repetitive tasks (8+ hours per day).
• Operation of, but not limited to, computer tools and equipment (8+ hours per day).

This is a remote position.

We Create and Share the Experience Every Day! Life is Better Lived with a Little Spice.

The Spice & Tea Exchange® was founded in 2008, by a group of talented individuals with a passion for life and food. What started as a small shop in St. Augustine, Florida, has quickly grown into a nation-wide franchise powered by flavor, passionate franchise owners, and a desire to bring flavorful ingredients to your kitchen. Our franchise owners are the #1 REASON for what we do, and our team is a close-knit family you'd enjoy sitting with around the dinner table.

"Creating & sharing the experience of a more flavorful life," is the mission and cornerstone of our business, in which we strive to provide guests with quality products and flavorful memories. We offer a high-quality, diverse assortment of products in a sensory shopping experience. One step into our shops will kick your senses into high-gear as you open the jars and smell, explore recipes, and speak with our knowledgeable staff about your culinary interests.

At The Spice & Tea Exchange® we are committed to our mission.If you have a desire to inspire coworkers and customers, we may have a place for you at the table!Our employees define experience as all the events of our lives that shape who we are, taking you out of the everyday task list and putting you into a place that takes you to a different state of mind, making memories that are not forgotten, and trying things for the first time!

The employee experience is something we do not take with a grain of salt.