Business Services & Consulting • all cities, MS 26
Senior Director, Retail Sales - US (26)
all cities, MS 26On-sitePosted 18 hours ago
Business Services & Consulting
About the Role
Senior Director, Retail Sales (U.S.)
The Senior Director, Retail Sales (U.S.) is accountable for driving revenue and profitable growth of Burpee's packet seed and seed starting products across the U.S. retail channel. This role owns key customer relationships, development and delivery of annual sales budgets, and ensuring alignment between sales commitments and operational delivery.
The Senior Director, Retail Sales, is a hands-on commercial leadership role focused on expanding Burpee's business within a highly seasonal, competitive category while strengthening relationships with major national retailers and independent and regional customers.
Work remotely while building strong customer relationships in the field with travel to the Warminster, PA, corporate office, as needed. Manage a remote team of 5.
Key Responsibilities
Develop and deliver sales revenue across U.S. retail channels, with full accountability for performance in a highly seasonal, fast-moving business
Set and execute commercial strategies and priorities across key channels, including Mass (i.e., Walmart), Food, Home Improvement, and Farm & Fleet, that drive profitable growth and margin expansion
Balance driving growth from existing customers with achieving new profitable retail distribution
Own end-to-end seasonal in-store execution, tracking, and corrective actions as needed to deliver budgets
Establish and enforce KPIs tied to revenue, margin, and sell-through across key accounts
Build and expand senior-level customer relationships; lead top-to-top engagement and annual account planning
Drive disciplined category management and performance analysis, using data to influence pricing, assortment, and go-to-market decisions
Manage operating budgets to ensure profitable execution
Recruit, develop, and lead a lean high-performing sales team
Serve as an positive, active and hands-on senior leader across Burpee
Qualifications
10–15 years of relevant commercial leadership experience
Proven ownership of revenue in fast-moving consumer goods, preferably in highly seasonal categories
Strong category management capability, including pricing, assortment, and performance analysis
Experience leading sales across multiple retail channels, including mass (i.e., Walmart), food, home improvement, and farm and fleet
Demonstrated ownership of forecasting and delivery against annual revenue and budget targets
Experience operating within lawn and garden or adjacent seasonal or discretionary categories preferred
A bachelor's degree is required. An MBA or other graduate degree is highly desirable
Senior Director, Retail Sales (U.S.)
The Senior Director, Retail Sales (U.S.) is accountable for driving revenue and profitable growth of Burpee's packet seed and seed starting products across the U.S. retail channel. This role owns key customer relationships, development and delivery of annual sales budgets, and ensuring alignment between sales commitments and operational delivery.
The Senior Director, Retail Sales, is a hands-on commercial leadership role focused on expanding Burpee's business within a highly seasonal, competitive category while strengthening relationships with major national retailers and independent and regional customers.
Work remotely while building strong customer relationships in the field with travel to the Warminster, PA, corporate office, as needed. Manage a remote team of 5.
Key Responsibilities
Develop and deliver sales revenue across U.S. retail channels, with full accountability for performance in a highly seasonal, fast-moving business
Set and execute commercial strategies and priorities across key channels, including Mass (i.e., Walmart), Food, Home Improvement, and Farm & Fleet, that drive profitable growth and margin expansion
Balance driving growth from existing customers with achieving new profitable retail distribution
Own end-to-end seasonal in-store execution, tracking, and corrective actions as needed to deliver budgets
Establish and enforce KPIs tied to revenue, margin, and sell-through across key accounts
Build and expand senior-level customer relationships; lead top-to-top engagement and annual account planning
Drive disciplined category management and performance analysis, using data to influence pricing, assortment, and go-to-market decisions
Manage operating budgets to ensure profitable execution
Recruit, develop, and lead a lean high-performing sales team
Serve as an positive, active and hands-on senior leader across Burpee
Qualifications
10–15 years of relevant commercial leadership experience
Proven ownership of revenue in fast-moving consumer goods, preferably in highly seasonal categories
Strong category management capability, including pricing, assortment, and performance analysis
Experience leading sales across multiple retail channels, including mass (i.e., Walmart), food, home improvement, and farm and fleet
Demonstrated ownership of forecasting and delivery against annual revenue and budget targets
Experience operating within lawn and garden or adjacent seasonal or discretionary categories preferred
A bachelor's degree is required. An MBA or other graduate degree is highly desirable
What You'll Do
Develop and deliver sales revenue across U.S. retail channels, with full accountability for performance in a highly seasonal, fast-moving business
Set and execute commercial strategies and priorities across key channels, including Mass (i.e., Walmart), Food, Home Improvement, and Farm & Fleet, that drive profitable growth and margin expansion
Balance driving growth from existing customers with achieving new profitable retail distribution
Own end-to-end seasonal in-store execution, tracking, and corrective actions as needed to deliver budgets
Establish and enforce KPIs tied to revenue, margin, and sell-through across key accounts
Build and expand senior-level customer relationships; lead top-to-top engagement and annual account planning
