Business Services & Consulting • all cities, MN 24
Director of Marketing (24)
all cities, MN 24On-sitePosted 17 hours ago
Business Services & Consulting
About the Role
Director Of Marketing
VIN IQ is seeking a Director of Marketing to own and execute our marketing strategy, generate inbound demand, and strengthen our presence in the automotive retail, agency and OEM/enterprise ecosystem. You'll represent VIN IQ externally through educational presentations, events, and industry relationships. Reports to the CEO.
What You'll Own
Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs.
Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships.
Align tightly with Sales on ICP, messaging, lead definitions, and handoff process.
Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL).
Key Responsibilities
Strategy and planning: define quarterly priorities, campaigns, and channel mix tied to growth goals.
Demand generation: run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships.
Conversion ownership: improve website and landing page conversion rates and lead-to-SQL performance.
Industry presence: deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings.
Content strategy: own content priorities and outcomes, leveraging internal SMEs and outsourced creative support.
Measurement: build reporting that shows what's working, what's not, and where to reallocate effort and budget.
What We're Looking For
7+ years in B2B marketing with meaningful ownership of demand generation and pipeline outcomes.
Proven ability to generate inbound demand with sales-accepted SQL targets (not just awareness).
Strong presenter and communicator; comfortable representing the company publicly.
Deep familiarity with automotive retail, agency, and related partner channels.
Strong industry relationships and the ability to translate them into visibility and demand.
Practical, data-driven operator with strong campaign judgment and execution.
Performance Measures (High-Level)
Sales-accepted inbound SQLs and downstream pipeline impact.
Cost per SQL and channel efficiency trends.
Lead-to-SQL conversion performance and campaign effectiveness.
Increase overall industry awareness and engagement (tracked via branded search trend and share of voice)
Compensation
Base salary range: $120,000–$150,000, plus a performance-based bonus tied to individual and company results. Final compensation is determined by experience and role scope.
Director Of Marketing
VIN IQ is seeking a Director of Marketing to own and execute our marketing strategy, generate inbound demand, and strengthen our presence in the automotive retail, agency and OEM/enterprise ecosystem. You'll represent VIN IQ externally through educational presentations, events, and industry relationships. Reports to the CEO.
What You'll Own
Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs.
Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships.
Align tightly with Sales on ICP, messaging, lead definitions, and handoff process.
Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL).
Key Responsibilities
Strategy and planning: define quarterly priorities, campaigns, and channel mix tied to growth goals.
Demand generation: run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships.
Conversion ownership: improve website and landing page conversion rates and lead-to-SQL performance.
Industry presence: deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings.
Content strategy: own content priorities and outcomes, leveraging internal SMEs and outsourced creative support.
Measurement: build reporting that shows what's working, what's not, and where to reallocate effort and budget.
What We're Looking For
7+ years in B2B marketing with meaningful ownership of demand generation and pipeline outcomes.
Proven ability to generate inbound demand with sales-accepted SQL targets (not just awareness).
Strong presenter and communicator; comfortable representing the company publicly.
Deep familiarity with automotive retail, agency, and related partner channels.
Strong industry relationships and the ability to translate them into visibility and demand.
Practical, data-driven operator with strong campaign judgment and execution.
Performance Measures (High-Level)
Sales-accepted inbound SQLs and downstream pipeline impact.
Cost per SQL and channel efficiency trends.
Lead-to-SQL conversion performance and campaign effectiveness.
Increase overall industry awareness and engagement (tracked via branded search trend and share of voice)
Compensation
Base salary range: $120,000–$150,000, plus a performance-based bonus tied to individual and company results. Final compensation is determined by experience and role scope.
What You'll Do
Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs.
Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships.
Align tightly with Sales on ICP, messaging, lead definitions, and handoff process.
Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL).
Strategy and planning: define quarterly priorities, campaigns, and channel mix tied to growth goals.
Demand generation: run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships.
