Director Partner Marketing (21)

Director of Partner Marketing

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity

We're looking for a strategic and results-driven Director of Partner Marketing to lead and evolve our global partner marketing function. This role sits at the intersection of marketing, alliances, and revenue—owning the strategy and execution of programs that drive partner-sourced and partner-influenced pipeline.

You'll work closely with our partner, sales, and product teams to activate a high-performing ecosystem that including but not limited to GSIs, SIs, consulting PE, GPO, advisory, and software partners.

What You'll Get to Do

Partner Strategy & Growth

• Define and lead the global partner marketing strategy aligned to company growth priorities
• Build scalable programs that drive partner-sourced and partner-influenced revenue
• Segment and prioritize partners with tailored go-to-market approaches

Demand Generation & Campaigns

• Develop and execute joint marketing plans with top-tier partners
• Launch co-branded, integrated campaigns that generate pipeline
• Partner with growth marketing to ensure partner motions are embedded into global campaigns

Ecosystem Enablement

• Create toolkits, playbooks, and campaign-in-a-box programs for partners
• Enable partners with messaging, positioning, and product updates
• Drive adoption of partner marketing programs through strong communication and incentives

Cross-Functional Leadership

• Partner with Alliances, Sales, Product Marketing, and Field Marketing to align priorities
• Act as the primary marketing liaison for the partner organization
• Influence executive stakeholders and drive alignment across regions

Performance & Operations

• Define KPIs and measurement frameworks for partner marketing impact
• Track and report on pipeline contribution, ROI, and partner engagement
• Optimize programs based on performance insights and partner feedback

Team Leadership

• Build and lead a high-performing partner marketing team
• Foster a culture of accountability, collaboration, and innovation

Skills and Experience We Value

• 8–12+ years in B2B SaaS marketing, with a strong focus on partner or ecosystem marketing
• Proven track record of driving pipeline through partners in a complex sales environment
• Deep experience working with partners including: GSIs, SIs, consulting PE, GPO, advisory, software, and consulting partners
• Strong understanding of enterprise go-to-market motions, including co-selling
• Exceptional stakeholder management and executive communication skills
• Data-driven mindset with experience measuring partner contribution to revenue
• Experience leading and scaling teams in a fast-paced, high-growth environment
• Additional valuable experience
• Experience in HCM, payroll, or workforce management technology
• Familiarity with PRM tools and partner lifecycle management
• Global marketing experience

What's in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate's experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.