Associate Director, Oncology Digital and Omnichannel Marketing
Redwood City, California, United States
For more than 25 years, Corcept has been singularly focused on the science of cortisol, a powerful hormone that when unregulated, can play a role in a broad range of diseases.
Our commercial portfolio includes treatments for hypercortisolism and oncology, and the company has discovered more than 1,000 proprietary selective cortisol modulators and glucocorticoid receptor antagonists. With advanced clinical trials in patients with hypercortisolism, solid tumors, ALS and liver disease, Corcept is unlocking the power of cortisol modulation to help address some of the most devastating diseases patients face today.
Corcept is headquartered in Redwood City, California.
The Associate Director, Oncology Digital and Omnichannel Marketing will play a critical leadership role in shaping and executing the digital and omnichannel marketing plan for Corcept's first oncology product, Lifyorli, in platinum-resistant ovarian cancer.Reporting to the Senior Director of Oncology Marketing, this individual will be responsible for operationalizing Corcept's omnichannel engagement model, driving seamless, data-driven customer engagement across HCP and Patient audiences.
This role will drive successful execution of digital and media plans for Lifyorli, collaborating closely with Marketing, Market Access, Insights & Analytics, and IT, ensuring campaigns are measurable and continuously optimized to deliver against brand objectives.
This role requires a self-starter who can effectively navigate ambiguity, brings structure to complex initiatives and proactively partners cross-functionally to translate strategy into disciplined execution.
Responsibilities:
Omnichannel Planning & Implementation
- Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
- Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences
- Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination
Campaign Execution & Media Management
- Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment. Manage agency partners in developing and executing media and digital tactics. Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics. Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team
Performance Analytics & Optimization
- Define and track key performance indicators across all digital, media, and omnichannel initiatives
- Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
- Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
Website Management
- Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
- Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
- Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
Customer Journeys & Customization
- Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
- Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
- Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
- Drive ongoing optimization of journeys based on performance insights and testing
Marketing Technology Enablement
- Lead the process for defining user and business requirements for the marketing technology stack
- Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution
- Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation
Testing & Innovation
- Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
- Model and promote Corcept's key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust
Preferred Skills, Qualifications and Technical Proficiencies:
- Demonstrated ability to apply a data driven mindset towards omnichannel marketing execution and performance optimization, with a track record of delivering measurable business impact
- Expertise and hands on proficiency working with marketing technology platforms (e.g., Salesforce Marketing and Data Cloud, Veeva) and website platforms
- Knowledge of personalization and AI-driven content delivery tools, customer journey mapping, and optimization frameworks
- Excellent project management, presentation and communication skills
- Ability to influence and lead cross-functional teams in a fast paced, growth-oriented environment
Preferred Education and Experience:
- Bachelor's degree in Marketing, Business, Life Sciences or related field; MBA or advanced degree a plus
- 7+ years of progressive marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry experienced preferred. Oncology experience a plus
- Experience with digital and off-line/traditional non-personal channel delivery, media planning & placement, peer-to-peer programming, and event marketing
- Experience in customer journey mapping and optimization
- Understanding of regulatory and compliance requirements in pharmaceutical marketing
The pay range that the Company reasonably expects to pay for this position is $172,200 – $227,900; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.
Applicants must be currently authorized to work in the United States on a full-time basis.
Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs.
Corcept is an Equal Opportunity Employer
Associate Director, Oncology Digital and Omnichannel Marketing
Redwood City, California, United States
For more than 25 years, Corcept has been singularly focused on the science of cortisol, a powerful hormone that when unregulated, can play a role in a broad range of diseases.
Our commercial portfolio includes treatments for hypercortisolism and oncology, and the company has discovered more than 1,000 proprietary selective cortisol modulators and glucocorticoid receptor antagonists. With advanced clinical trials in patients with hypercortisolism, solid tumors, ALS and liver disease, Corcept is unlocking the power of cortisol modulation to help address some of the most devastating diseases patients face today.
Corcept is headquartered in Redwood City, California.
The Associate Director, Oncology Digital and Omnichannel Marketing will play a critical leadership role in shaping and executing the digital and omnichannel marketing plan for Corcept's first oncology product, Lifyorli, in platinum-resistant ovarian cancer.Reporting to the Senior Director of Oncology Marketing, this individual will be responsible for operationalizing Corcept's omnichannel engagement model, driving seamless, data-driven customer engagement across HCP and Patient audiences.
This role will drive successful execution of digital and media plans for Lifyorli, collaborating closely with Marketing, Market Access, Insights & Analytics, and IT, ensuring campaigns are measurable and continuously optimized to deliver against brand objectives.
This role requires a self-starter who can effectively navigate ambiguity, brings structure to complex initiatives and proactively partners cross-functionally to translate strategy into disciplined execution.
Responsibilities:
Omnichannel Planning & Implementation
- Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
- Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences
- Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination
Campaign Execution & Media Management
- Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment. Manage agency partners in developing and executing media and digital tactics. Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics. Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team
Performance Analytics & Optimization
- Define and track key performance indicators across all digital, media, and omnichannel initiatives
- Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
- Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
Website Management
- Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
- Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
- Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
Customer Journeys & Customization
- Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
- Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
- Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
- Drive ongoing optimization of journeys based on performance insights and testing
Marketing Technology Enablement
- Lead the process for defining user and business requirements for the marketing technology stack
- Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution
- Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation
Testing & Innovation
- Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
- Model and promote Corcept's key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust
Preferred Skills, Qualifications and Technical Proficiencies:
- Demonstrated ability to apply a data driven mindset towards omnichannel marketing execution and performance optimization, with a track record of delivering measurable business impact
- Expertise and hands on proficiency working with marketing technology platforms (e.g., Salesforce Marketing and Data Cloud, Veeva) and website platforms
- Knowledge of personalization and AI-driven content delivery tools, customer journey mapping, and optimization frameworks
- Excellent project management, presentation and communication skills
- Ability to influence and lead cross-functional teams in a fast paced, growth-oriented environment
Preferred Education and Experience:
- Bachelor's degree in Marketing, Business, Life Sciences or related field; MBA or advanced degree a plus
- 7+ years of progressive marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry experienced preferred. Oncology experience a plus
- Experience with digital and off-line/traditional non-personal channel delivery, media planning & placement, peer-to-peer programming, and event marketing
- Experience in customer journey mapping and optimization
- Understanding of regulatory and compliance requirements in pharmaceutical marketing
The pay range that the Company reasonably expects to pay for this position is $172,200 – $227,900; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.
Applicants must be currently authorized to work in the United States on a full-time basis.
Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs.
Corcept is an Equal Opportunity Employer
