Business Services & Consulting • all cities, DC 8
We are not looking for someone to build marketing infrastructure.The infrastructure is built.We are looking for the marketing leader who drives it, optimizes it, and scales it — while adding the strategic vision and human leadership that AI cannot replace.
You will own brand, content, demandgeneration, and marketing operations across four business lines: • LO Recruiting — Attract experienced loan officers to CMS • Borrower Acquisition — Generate consumer-facing mortgage leads • Referral Partner Development — Build and nurture realtor and referral relationships • Executive Thought Leadership — Manage CEO and COO content pipelines This is not a blank slate.This is a loaded system that needs a sharp operator to drive it.
Responsibilities: • Drive the AI-powered marketing system to produce consistent, compliant, high-quality content at scale • Own marketing strategy and execution across all four business lines • Manage the CEO's and COO's thought leadership content pipelines • Build and lead a small, high-performing marketing team (2-4 people) • Own marketing metrics: content velocity, lead generation, compliance pass rate, brand consistency • Manage paid advertising campaigns (LinkedIn, Google, Meta) within budget • Ensure 100% compliance on all marketing materials (NMLS, state-specific, RESPA) • Maintain brand consistency across multiple voices and channels • Report on campaign performance with a metrics-driven approach Qualifications: Required • 8-15 years of marketing experience, including 3+ years in a leadership role • Experience in financial services, mortgage, fintech, insurance, or another regulated industry • Demonstrated fluency with AI tools for content creation, research, and automation — not "I have played with ChatGPT," but active, workflow-integrated usage • Track record of hands-on content marketing execution, not just strategy decks • Experience managing brand consistency across multiple content creators and channels • Multi-channel execution: LinkedIn, email sequences, landing pages, paid ads, SEO • Metrics-driven mindset — you speak in conversion rates, cost per lead, and ROI, not vanity metrics • Experience managing teams of 3-10 people • Comfort working in a founder-led company with strong, opinionated leaders Preferred • Mortgage industry experience • Experience with content atomization workflows (one piece into 15+ platform-native assets) • Paid media management: LinkedIn Ads, Google Ads, Meta • SEO and programmatic content experience • Executive ghostwriting or thought leadership management • Experience with tools in our stack: GoHighLevel, Claude/Anthropic, Airtable • Startup or growth-stage experience — comfortable being strategic at 9 AM and hands-on at 2 PM
• Drive the AI-powered marketing system to produce consistent, compliant, high-quality content at scale • Own marketing strategy and execution across all four business lines • Manage the CEO's and COO's thought leadership content pipelines • Build and lead a small, high-performing marketing team (2-4 people) • Own marketing metrics: content velocity, lead generation, compliance pass rate, brand consistency • Manage paid advertising campaigns (LinkedIn, Google, Meta) within budget • Ensure 100% compliance on all marketing materials (NMLS, state-specific, RESPA) • Maintain brand consistency across multiple voices and channels • Report on campaign performance with a metrics-driven approach
We are not looking for someone to build marketing infrastructure.The infrastructure is built.We are looking for the marketing leader who drives it, optimizes it, and scales it — while adding the strategic vision and human leadership that AI cannot replace.
You will own brand, content, demandgeneration, and marketing operations across four business lines: • LO Recruiting — Attract experienced loan officers to CMS • Borrower Acquisition — Generate consumer-facing mortgage leads • Referral Partner Development — Build and nurture realtor and referral relationships • Executive Thought Leadership — Manage CEO and COO content pipelines This is not a blank slate.This is a loaded system that needs a sharp operator to drive it.
Responsibilities: • Drive the AI-powered marketing system to produce consistent, compliant, high-quality content at scale • Own marketing strategy and execution across all four business lines • Manage the CEO's and COO's thought leadership content pipelines • Build and lead a small, high-performing marketing team (2-4 people) • Own marketing metrics: content velocity, lead generation, compliance pass rate, brand consistency • Manage paid advertising campaigns (LinkedIn, Google, Meta) within budget • Ensure 100% compliance on all marketing materials (NMLS, state-specific, RESPA) • Maintain brand consistency across multiple voices and channels • Report on campaign performance with a metrics-driven approach Qualifications: Required • 8-15 years of marketing experience, including 3+ years in a leadership role • Experience in financial services, mortgage, fintech, insurance, or another regulated industry • Demonstrated fluency with AI tools for content creation, research, and automation — not "I have played with ChatGPT," but active, workflow-integrated usage • Track record of hands-on content marketing execution, not just strategy decks • Experience managing brand consistency across multiple content creators and channels • Multi-channel execution: LinkedIn, email sequences, landing pages, paid ads, SEO • Metrics-driven mindset — you speak in conversion rates, cost per lead, and ROI, not vanity metrics • Experience managing teams of 3-10 people • Comfort working in a founder-led company with strong, opinionated leaders Preferred • Mortgage industry experience • Experience with content atomization workflows (one piece into 15+ platform-native assets) • Paid media management: LinkedIn Ads, Google Ads, Meta • SEO and programmatic content experience • Executive ghostwriting or thought leadership management • Experience with tools in our stack: GoHighLevel, Claude/Anthropic, Airtable • Startup or growth-stage experience — comfortable being strategic at 9 AM and hands-on at 2 PM
• Drive the AI-powered marketing system to produce consistent, compliant, high-quality content at scale • Own marketing strategy and execution across all four business lines • Manage the CEO's and COO's thought leadership content pipelines • Build and lead a small, high-performing marketing team (2-4 people) • Own marketing metrics: content velocity, lead generation, compliance pass rate, brand consistency • Manage paid advertising campaigns (LinkedIn, Google, Meta) within budget • Ensure 100% compliance on all marketing materials (NMLS, state-specific, RESPA) • Maintain brand consistency across multiple voices and channels • Report on campaign performance with a metrics-driven approach
