Director of Marketing (4)

Director of Marketing

As our Director of Marketing, you'll own and drive the company's branding, lead generation efforts, and marketing strategy. This is a senior leadership role ideal for a self-starter with proven experience in digital marketing, content creation, and AI-driven campaign development. You will collaborate closely with the Sales team and Executive Leadership to position our company as the go-to offshore partner for mortgage professionals.

Key Responsibilities:

• Define and maintain the company's visual identity, tone, and messaging across all channels
• Ensure consistency in external communications, proposals, and public presence
• Build and manage our LinkedIn, YouTube, and other relevant platforms
• Plan, create, and post engaging content tailored for the U.S. mortgage industry audience
• Develop and execute targeted campaigns to grow brand awareness and inbound leads
• Leverage AI tools (e.g., Gamma, ChatGPT, Midjourney, Copy.ai, etc.) to scale content creation, optimize email marketing, and design visuals
• Stay ahead of trends in AI marketing automation
• Build and lead a small in-house team of designers, copywriters, and digital marketers
• Develop SOPs, processes, and playbooks to streamline the department's output
• Work hand-in-hand with Sales to align marketing efforts with business development goals
• Support lead nurturing strategies through email sequences, white papers, and case studies
• Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.)
• Present regular performance updates and growth strategies to the executive team

Skills, Knowledge, and Expertise:

• Minimum 5 years in marketing, with at least 2 years in a leadership or strategic role
• Proven experience building or scaling a brand—ideally in BPO, mortgage, or professional services
• Demonstrated expertise in AI marketing tools like Gamma, Jasper, Canva, etc.
• Strong copywriting, visual storytelling, and campaign development skills
• Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar
• Exceptional English communication skills
• Must be based in the Philippines and comfortable working remotely with a U.S. time zone overlap

Benefits:

• Above-market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 100% Work-from-Home
• High-growth role with autonomy and leadership opportunities
• Forward-thinking company investing in AI and automation
• Dynamic team with strong industry traction and executive support
• People-first culture focused on growth, collaboration, and respect
• 1,000 PHP De Minimis
• Equipment and software provided

About NightOwl Consulting:

NightOwl Consulting was born from the desire for more! As prior clients of a BPO, we found ourselves struggling with support, understanding of our business industry, and the treatment of our global family… from this, NightOwl Consulting was born. Our mission is to connect companies with world-class talent with the overall vision to build a global family that aspires to reach its highest potential.