VP of Marketing (20)

Vice President of Marketing

We are looking for a Vice President of Marketing to build and lead a modern, high-impact marketing function at a pivotal stage of growth. This is a rare opportunity to shape the voice, strategy, and engine of a company as it scales and introduces new, technology-driven offerings in a specialized B2B services environment.

This role is for a builder and operator—someone who thrives in fast-moving settings, takes ownership of strategy and execution, and views marketing as a direct driver of revenue and market leadership.

What You'll Do

You will design and execute a marketing strategy that establishes market authority, generates a qualified pipeline, and supports sustained growth.

Build the Foundation

• Define clear positioning, messaging, and a go-to-market strategy
• Lead brand evolution and develop a high-performing website and digital presence
• Establish the marketing technology stack, data infrastructure, and reporting

Drive Demand & Pipeline

• Launch and scale multi-channel demand generation programs
• Build a consistent, high-quality content engine (digital, thought leadership, and campaigns)
• Own SEO, paid media, and emerging AI-driven discovery strategies
• Partner closely with Sales to align on pipeline creation, conversion, and enablement

Create Scalable Growth Engines

• Develop repeatable acquisition channels, including partnerships and referrals
• Introduce innovative approaches to identify and engage in-market buyers
• Own events, webinars, and industry visibility initiatives
• Ensure all efforts tie back to measurable business outcomes

Scale the Function

• Optimize performance through data, testing, and attribution
• Build and mentor a lean, high-performing marketing team over time
• Continuously evolve marketing into a predictable, ROI-driven growth engine

How You Work

• Growth-focused: You measure success in pipeline and revenue, not activity
• Hands-on: You're as comfortable executing as you are setting strategy
• Data-driven: You use metrics to guide decisions and optimize performance
• AI-enabled: You leverage modern tools to increase speed, insight, and efficiency
• Resourceful: You maximize impact with focused budgets and smart prioritization

What You Bring

Required

• 7+ years of experience in B2B marketing, including leadership roles
• Proven success in building or transforming a marketing function
• Expertise across demand generation, content, digital marketing, and paid channels
• Strong experience with marketing automation and CRM platforms (e.g., HubSpot)
• Demonstrated ability to drive measurable pipeline and revenue outcomes
• Experience operating in fast-paced, growth-oriented environments

Preferred

• Background in professional services or complex B2B offerings
• Experience marketing to sophisticated, enterprise-level buyers
• Familiarity with emerging AI tools and modern search/discovery trends
• Experience scaling marketing teams and infrastructure

Who You Are

• A builder who thrives in creating something from the ground up
• A strategic thinker who also executes with urgency and precision
• A leader who takes ownership and drives accountability
• Someone energized by the opportunity to establish authority in an evolving market

Reporting & Structure

• Reports to: CEO
• Key partners: Sales, Operations, and Business Development leadership
• Location: Flexible

Why This Role

• Lead marketing during a critical growth phase
• Shape how a company brings new technology-driven capabilities to market
• Own strategy, execution, and impact from day one
• Build a function that directly influences revenue and long-term success