Director of Retail Development
Location: Remote (25% - 30% Travel Required)
Our client is building a retail division designed to scale nationally and is seeking a strategic leader to develop the systems, processes, and playbook that will drive consistent growth across multiple showroom locations.
The Director of Retail Development will be responsible for designing and optimizing the entire retail buyer journey, from initial lead generation through showroom consultation, sale, and installation. This role will focus on building scalable retail sales systems that improve conversion rates, elevate the customer experience, and drive revenue growth.
Working cross-functionally with leadership, marketing, operations, and learning & development, this individual will establish best practices for how retail locations attract, engage, and convert customers. The goal is to create a repeatable retail sales model that can be successfully implemented as the company expands into new markets.
Key Responsibilities
Retail Sales Systems & Process
• Design and implement a standardized retail sales process from initial lead through installation
• Develop scalable systems that support consistent sales performance across multiple retail locations
• Identify opportunities to improve sales efficiency, customer engagement, and revenue generation
• Implement CRM tools and lead management workflows that support retail sales teams
Lead Management & Conversion
• Establish lead response standards and follow-up protocols to improve responsiveness and conversion
• Partner with marketing to ensure leads are properly tracked, distributed, and nurtured
• Monitor and optimize lead-to-sale conversion across locations
• Identify gaps in the customer journey that may impact closing rates
Showroom Experience
• Optimize showroom layout, merchandising, and product presentation to enhance the customer buying experience
• Improve the consultation framework used by showroom sales teams
• Develop best practices for how products, pricing, and upgrade options are presented to customers
• Ensure showrooms create a professional and consultative sales environment
KPIs & Performance Metrics
• Define and track key retail performance metrics such as conversion rates, average order value, gross margins, and customer satisfaction
• Develop reporting dashboards and performance benchmarks across locations
• Partner with leadership to identify opportunities for performance improvement and growth
Installation & Customer Experience
• Work closely with operations teams to create a smooth and predictable installation experience
• Ensure the transition from sale to installation is well-coordinated and customer-focused
• Identify process improvements that increase customer satisfaction and reduce friction
Hiring & Training
• Provide guidance on retail hiring profiles, compensation structures, and sales roles
• Partner with the learning and development team to build onboarding and training programs for retail sales staff
• Help establish performance expectations and coaching frameworks for showroom teams
Ideal Candidate
• Experience driving sales growth within multi-location retail organizations directly to the homeowner.
• Strong understanding of CRM systems, lead management, and retail sales funnels
• Proven ability to improve showroom sales environments and customer experience
• Highly systems-oriented with the ability to build scalable processes and playbooks
• Comfortable working cross-functionally with marketing, operations, and executive leadership
• Experience developing sales processes that support rapid retail expansion
Director of Retail Development
Location: Remote (25% - 30% Travel Required)
Our client is building a retail division designed to scale nationally and is seeking a strategic leader to develop the systems, processes, and playbook that will drive consistent growth across multiple showroom locations.
The Director of Retail Development will be responsible for designing and optimizing the entire retail buyer journey, from initial lead generation through showroom consultation, sale, and installation. This role will focus on building scalable retail sales systems that improve conversion rates, elevate the customer experience, and drive revenue growth.
Working cross-functionally with leadership, marketing, operations, and learning & development, this individual will establish best practices for how retail locations attract, engage, and convert customers. The goal is to create a repeatable retail sales model that can be successfully implemented as the company expands into new markets.
Key Responsibilities
Retail Sales Systems & Process
• Design and implement a standardized retail sales process from initial lead through installation
• Develop scalable systems that support consistent sales performance across multiple retail locations
• Identify opportunities to improve sales efficiency, customer engagement, and revenue generation
• Implement CRM tools and lead management workflows that support retail sales teams
Lead Management & Conversion
• Establish lead response standards and follow-up protocols to improve responsiveness and conversion
• Partner with marketing to ensure leads are properly tracked, distributed, and nurtured
• Monitor and optimize lead-to-sale conversion across locations
• Identify gaps in the customer journey that may impact closing rates
Showroom Experience
• Optimize showroom layout, merchandising, and product presentation to enhance the customer buying experience
• Improve the consultation framework used by showroom sales teams
• Develop best practices for how products, pricing, and upgrade options are presented to customers
• Ensure showrooms create a professional and consultative sales environment
KPIs & Performance Metrics
• Define and track key retail performance metrics such as conversion rates, average order value, gross margins, and customer satisfaction
• Develop reporting dashboards and performance benchmarks across locations
• Partner with leadership to identify opportunities for performance improvement and growth
Installation & Customer Experience
• Work closely with operations teams to create a smooth and predictable installation experience
• Ensure the transition from sale to installation is well-coordinated and customer-focused
• Identify process improvements that increase customer satisfaction and reduce friction
Hiring & Training
• Provide guidance on retail hiring profiles, compensation structures, and sales roles
• Partner with the learning and development team to build onboarding and training programs for retail sales staff
• Help establish performance expectations and coaching frameworks for showroom teams
Ideal Candidate
• Experience driving sales growth within multi-location retail organizations directly to the homeowner.
• Strong understanding of CRM systems, lead management, and retail sales funnels
• Proven ability to improve showroom sales environments and customer experience
• Highly systems-oriented with the ability to build scalable processes and playbooks
• Comfortable working cross-functionally with marketing, operations, and executive leadership
• Experience developing sales processes that support rapid retail expansion
