Director, Field Marketing
Axia Women's Health is the nation's largest community-based, integrated women's health network in the country serving women throughout New Jersey, Pennsylvania, Indiana, and Kentucky. At its core, Axia Women's Health is a community of over 400 providers across nearly 150 locations committed to providing a more caring, connected, and progressive health care experience for women. Its rapidly growing network spans OB/GYN care, breast health, high-risk pregnancy care, urogynecology care, behavioral health, and fertility.
Together, Axia Women's Health puts women first by delivering the personalized care needed for women to lead healthier, happier lives. Axia Women's Health has been recognized as the #1 Physician Practice for Women's Health by Castle Connolly and certified as a Great Place to Work for four consecutive years.
We are hiring a Director, Field Marketing to join our dynamic Marketing Team.
The Director, Field Marketing's primary goal is to drive patient growth across Axia Women's Health care centers through strong field partnership, strategic prioritization, and scalable marketing execution. This role serves as the senior Marketing partner to Operations and clinical leadership, helping assess business opportunities, align resources against organizational priorities, and implement localized marketing programs across the organization.
Responsibilities include leading field marketing efforts in support of both OB/GYN and Expanded Care services, developing scalable marketing playbooks and processes, and ensuring consistent execution across care centers and markets. This role requires a strong operator and relationship-builder capable of balancing strategic thinking with practical execution in a fast-paced, multi-location environment.
Field Leadership & Partnership
- Serve as the senior Marketing liaison to Operations, providers, and care center leadership across the organization
- Build strong relationships and credibility with field stakeholders through thoughtful partnership, communication, and execution
- Assess business opportunities and care center needs in order to identify appropriate marketing support and growth strategies
- Partner with Operations leadership to align Marketing resources and initiatives against organizational priorities
- Communicate priorities, recommendations, and timelines clearly and effectively across stakeholders
Marketing Strategy & Execution
- Lead the development and execution of localized marketing plans and initiatives in support of priority care centers and Expanded Care offerings
- Develop and maintain scalable marketing playbooks, programs, and processes designed to support recurring business needs across the organization
- Partner closely with Digital Marketing, Communications, and cross-functional teams to execute integrated marketing initiatives across channels
- Support provider launches, new services, and other strategic growth initiatives as required
- Monitor performance and communicate results, insights, and recommendations to stakeholders
Process & Team Leadership
- Help establish and maintain scalable workflows, prioritization structures, and operating processes across field marketing activities
- Balance responsiveness with strong prioritization discipline in a high-volume environment with competing business needs
- Lead and develop Field Marketing team members while helping foster a collaborative and solutions-oriented team environment
- Identify opportunities to improve efficiency, consistency, and effectiveness across field marketing support and execution
Supervisory Responsibilities
- Supervise Field Marketing team members and/or other resources supporting field marketing initiatives across the organization
- Provide coaching, prioritization guidance, and performance management support as required
Skills
- Strong strategic thinking and business acumen
- Excellent relationship-building and communication skills
- Strong prioritization and organizational capabilities
- Ability to operate effectively across multiple stakeholders and competing priorities
- Strong project management and execution skills
- Ability to assess business situations and develop practical marketing solutions
- Collaborative leadership style with strong people management capabilities
Experience & Education
- Degree in Marketing, Business, Communications, or related field
- Minimum of 7 years relevant job experience
- Prior people leadership experience required
- Experience supporting multi-location or distributed consumer service businesses required
- Experience in healthcare, retail, hospitality, restaurant, or franchise environments preferred
Work & Travel
Remote (Eastern Time Zone) with periodic travel required to care centers, meetings, and organizational events as needed
Benefits
- Full time benefit-eligibility beginning the first of the month after starting
- Choice of multiple medical insurance plans to best meet your needs
- Axia-paid life insurance, short term and long term disability
- Additional insurance options including dental, vision, supplemental life insurance, FSA, HSA w/ employer contribution, identity theft, long term care, pet insurance and more!
- Generous PTO offering with additional time off for volunteering
- 401k with company match
- Free counseling for colleagues and family members, including parents and parents-in-law
At Axia Women's Health, we're passionate about creating a community where our colleagues and patients feel empowered to be their full, authentic selves. We welcome all individuals – without regards to gender, race, ethnicity, ability, or sexual orientation – and proudly celebrate our individual experiences and differences.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Applicants must be currently authorized to work in the United States on a full-time basis.
Qualifications
Education
Required
Bachelors or better in Marketing or related field.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Director, Field Marketing
Axia Women's Health is the nation's largest community-based, integrated women's health network in the country serving women throughout New Jersey, Pennsylvania, Indiana, and Kentucky. At its core, Axia Women's Health is a community of over 400 providers across nearly 150 locations committed to providing a more caring, connected, and progressive health care experience for women. Its rapidly growing network spans OB/GYN care, breast health, high-risk pregnancy care, urogynecology care, behavioral health, and fertility.
Together, Axia Women's Health puts women first by delivering the personalized care needed for women to lead healthier, happier lives. Axia Women's Health has been recognized as the #1 Physician Practice for Women's Health by Castle Connolly and certified as a Great Place to Work for four consecutive years.
We are hiring a Director, Field Marketing to join our dynamic Marketing Team.
The Director, Field Marketing's primary goal is to drive patient growth across Axia Women's Health care centers through strong field partnership, strategic prioritization, and scalable marketing execution. This role serves as the senior Marketing partner to Operations and clinical leadership, helping assess business opportunities, align resources against organizational priorities, and implement localized marketing programs across the organization.
Responsibilities include leading field marketing efforts in support of both OB/GYN and Expanded Care services, developing scalable marketing playbooks and processes, and ensuring consistent execution across care centers and markets. This role requires a strong operator and relationship-builder capable of balancing strategic thinking with practical execution in a fast-paced, multi-location environment.
Field Leadership & Partnership
- Serve as the senior Marketing liaison to Operations, providers, and care center leadership across the organization
- Build strong relationships and credibility with field stakeholders through thoughtful partnership, communication, and execution
- Assess business opportunities and care center needs in order to identify appropriate marketing support and growth strategies
- Partner with Operations leadership to align Marketing resources and initiatives against organizational priorities
- Communicate priorities, recommendations, and timelines clearly and effectively across stakeholders
Marketing Strategy & Execution
- Lead the development and execution of localized marketing plans and initiatives in support of priority care centers and Expanded Care offerings
- Develop and maintain scalable marketing playbooks, programs, and processes designed to support recurring business needs across the organization
- Partner closely with Digital Marketing, Communications, and cross-functional teams to execute integrated marketing initiatives across channels
- Support provider launches, new services, and other strategic growth initiatives as required
- Monitor performance and communicate results, insights, and recommendations to stakeholders
Process & Team Leadership
- Help establish and maintain scalable workflows, prioritization structures, and operating processes across field marketing activities
- Balance responsiveness with strong prioritization discipline in a high-volume environment with competing business needs
- Lead and develop Field Marketing team members while helping foster a collaborative and solutions-oriented team environment
- Identify opportunities to improve efficiency, consistency, and effectiveness across field marketing support and execution
Supervisory Responsibilities
- Supervise Field Marketing team members and/or other resources supporting field marketing initiatives across the organization
- Provide coaching, prioritization guidance, and performance management support as required
Skills
- Strong strategic thinking and business acumen
- Excellent relationship-building and communication skills
- Strong prioritization and organizational capabilities
- Ability to operate effectively across multiple stakeholders and competing priorities
- Strong project management and execution skills
- Ability to assess business situations and develop practical marketing solutions
- Collaborative leadership style with strong people management capabilities
Experience & Education
- Degree in Marketing, Business, Communications, or related field
- Minimum of 7 years relevant job experience
- Prior people leadership experience required
- Experience supporting multi-location or distributed consumer service businesses required
- Experience in healthcare, retail, hospitality, restaurant, or franchise environments preferred
Work & Travel
Remote (Eastern Time Zone) with periodic travel required to care centers, meetings, and organizational events as needed
Benefits
- Full time benefit-eligibility beginning the first of the month after starting
- Choice of multiple medical insurance plans to best meet your needs
- Axia-paid life insurance, short term and long term disability
- Additional insurance options including dental, vision, supplemental life insurance, FSA, HSA w/ employer contribution, identity theft, long term care, pet insurance and more!
- Generous PTO offering with additional time off for volunteering
- 401k with company match
- Free counseling for colleagues and family members, including parents and parents-in-law
At Axia Women's Health, we're passionate about creating a community where our colleagues and patients feel empowered to be their full, authentic selves. We welcome all individuals – without regards to gender, race, ethnicity, ability, or sexual orientation – and proudly celebrate our individual experiences and differences.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Applicants must be currently authorized to work in the United States on a full-time basis.
Qualifications
Education
Required
Bachelors or better in Marketing or related field.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
