North Field Marketing Director
United Kingdom
The Opportunity:
We are seeking an experienced and strategic North Field Marketing Director to lead our regional marketing efforts across North Europe which consist of UK & Ireland, Benelux and Nordics. This role is responsiblefor developing and executing integrated field marketing strategies that drive pipeline generation, accelerate sales opportunities, increase brand awareness and strengthen customer engagement across key markets.
This is a hybrid leadership and individual contributor role requiring both strategic oversight and direct execution.
The successful candidate will lead a distributed team of field marketers based in Belgium and Denmark and specialist in UK. Working closely with Sales, Partner, Customer Success and Corporate Marketing teams to deliver measurable business impact. This is a highly collaborative leadership role requiring strong commercial acumen, people management skills, and a proven ability to align marketing investments with revenue objectives.
What You Will Do:
- Develop and execute a comprehensive field marketing strategy aligned to regional revenue, pipeline and growth objectives.
- Create integrated marketing plans combining events, digital campaigns, account-based marketing (ABM), partner marketing, executive engagement, customer advocacy and demand generation programs.
- Tailor global and EMEA marketing initiatives to meet local market needs and business priorities.
- Drive marketing programs that support customer acquisition, expansion, retention, and advocacy.
- Partner closely with regional sales leadership to identify target accounts, market opportunities, and growth priorities.
- Act as the primary marketing partner to regional sales leaders.
- Measure and optimize marketing investments based on pipeline influence, opportunity creation, conversion rates and ROI.
- Facilitate regular planning sessions with sales teams to ensure alignment on priorities, campaigns, and performance metrics.
- Collaborate with SDR, Partner, Customer Success, Product Marketing, and Corporate Marketing teams to maximize campaign effectiveness.
- Ensure events contribute directly to pipeline and customer engagement objectives.
- Work with alliance and channel teams to develop joint marketing initiatives with strategic partners.
- Manage regional field marketing budgets and resource allocation across market
Who You Are:
- Bachelor's Degree or equivalent experience
- 10 years of field marketing experience and account management/marketing experience in an enterprise software, B2B SaaS or technology company (preferred)
- Experience with account based marketing a plus
- Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budget
- Executional perfection; able to consistently deliver on time and within budget
- Highly effective and successful team management experience, experience managing remote teams
- Experience working cross functionally with sales or customer success teams
- Excellent written and oral communications skills
- Strong project management and problem solving skills
- Proficiency with Microsoft Office Suite/Google Suite for Business
- Expertise with CRM and Marketing Automation systems such as; Salesforce, Power BI, Marketo, 6Sense, Splash
- Time management, prioritization and organizational skills are key
- Ability to think strategically and able to shift priorities when needed, while being willing and able to help other team members as needed
- High energy with the ability to manage multiple initiatives simultaneously in a fast paced environment
You'll Love Working Here Because:
• High income earning opportunities based on self-performance • Employee stock purchase plan (ESPP) • Continuous professional development, product training, and career pathing • Generous global benefits
How We're Working…Remote:
As we continue to embrace the flexibility of both remote and in-office work, we expect the successful applicant to work from home and as well as attend offsite meetings, events, partner sites as and when is necessary. This approach allows us to maintain a sense of collaboration and community while also benefiting from the advantages of remote work.
All applicants must live and work in country.
North Field Marketing Director
United Kingdom
The Opportunity:
We are seeking an experienced and strategic North Field Marketing Director to lead our regional marketing efforts across North Europe which consist of UK & Ireland, Benelux and Nordics. This role is responsiblefor developing and executing integrated field marketing strategies that drive pipeline generation, accelerate sales opportunities, increase brand awareness and strengthen customer engagement across key markets.
This is a hybrid leadership and individual contributor role requiring both strategic oversight and direct execution.
The successful candidate will lead a distributed team of field marketers based in Belgium and Denmark and specialist in UK. Working closely with Sales, Partner, Customer Success and Corporate Marketing teams to deliver measurable business impact. This is a highly collaborative leadership role requiring strong commercial acumen, people management skills, and a proven ability to align marketing investments with revenue objectives.
What You Will Do:
- Develop and execute a comprehensive field marketing strategy aligned to regional revenue, pipeline and growth objectives.
- Create integrated marketing plans combining events, digital campaigns, account-based marketing (ABM), partner marketing, executive engagement, customer advocacy and demand generation programs.
- Tailor global and EMEA marketing initiatives to meet local market needs and business priorities.
- Drive marketing programs that support customer acquisition, expansion, retention, and advocacy.
- Partner closely with regional sales leadership to identify target accounts, market opportunities, and growth priorities.
- Act as the primary marketing partner to regional sales leaders.
- Measure and optimize marketing investments based on pipeline influence, opportunity creation, conversion rates and ROI.
- Facilitate regular planning sessions with sales teams to ensure alignment on priorities, campaigns, and performance metrics.
- Collaborate with SDR, Partner, Customer Success, Product Marketing, and Corporate Marketing teams to maximize campaign effectiveness.
- Ensure events contribute directly to pipeline and customer engagement objectives.
- Work with alliance and channel teams to develop joint marketing initiatives with strategic partners.
- Manage regional field marketing budgets and resource allocation across market
Who You Are:
- Bachelor's Degree or equivalent experience
- 10 years of field marketing experience and account management/marketing experience in an enterprise software, B2B SaaS or technology company (preferred)
- Experience with account based marketing a plus
- Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budget
- Executional perfection; able to consistently deliver on time and within budget
- Highly effective and successful team management experience, experience managing remote teams
- Experience working cross functionally with sales or customer success teams
- Excellent written and oral communications skills
- Strong project management and problem solving skills
- Proficiency with Microsoft Office Suite/Google Suite for Business
- Expertise with CRM and Marketing Automation systems such as; Salesforce, Power BI, Marketo, 6Sense, Splash
- Time management, prioritization and organizational skills are key
- Ability to think strategically and able to shift priorities when needed, while being willing and able to help other team members as needed
- High energy with the ability to manage multiple initiatives simultaneously in a fast paced environment
You'll Love Working Here Because:
• High income earning opportunities based on self-performance • Employee stock purchase plan (ESPP) • Continuous professional development, product training, and career pathing • Generous global benefits
How We're Working…Remote:
As we continue to embrace the flexibility of both remote and in-office work, we expect the successful applicant to work from home and as well as attend offsite meetings, events, partner sites as and when is necessary. This approach allows us to maintain a sense of collaboration and community while also benefiting from the advantages of remote work.
All applicants must live and work in country.
