Marketing Analytics Lead
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users.We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, tradingengine speed, deep liquidity, and an unmatched portfolio of digital-asset products.Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.
We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Lead marketing spend, planning and evaluation across marketing areas (eg performance marketing, PR & Branding, user campaigns, affiliates & KOLs, events & sponsorships).
- Analyze the effectiveness of marketing investments, derive insights on ROI, and develop high-impact recommendations for executive business leaders.
- Partner with Accounting to ensure accurate monthly financial reporting of marketing activities.
- Provide key data insights to help marketers shape new or existing campaigns, continuing to identify growth opportunities, and data-driven recommendations (including guidance on spend) to improve ROI and user growth.
- Work with complex datasets, ensuring that our marketing activities are being tracked and measured appropriately by working with cross-functional stakeholders.
- Build relationships and collaborate with leaders across Marketing, Data, Regions and Finance team to find solutions to challenges
- Drive continuous process improvement, standardization, simplification and reporting enhancements
Requirements
- 8+ years of experience in an FP&A or strategic finance role supporting Marketing function or in a Marketing role supporting analytics & strategy with Finance background at a large internet company (B2C) Analytical problem solver with extensive experience building complex financial and/or operating models
- Ability to craft executive-level presentations and develop succinct narratives outlining the key points of a deliverable and next step action items
- Demonstrated abilities to ask the right questions and to use sound business judgment when collaborating with a wide-range of stakeholders
- Proficiency in using AI / experience in automation is an added advantage.
- Proven proclivity for quickly identifying and methodically resolving potential road-blocks
Why Binance
• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Marketing Analytics Lead
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users.We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, tradingengine speed, deep liquidity, and an unmatched portfolio of digital-asset products.Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.
We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Lead marketing spend, planning and evaluation across marketing areas (eg performance marketing, PR & Branding, user campaigns, affiliates & KOLs, events & sponsorships).
- Analyze the effectiveness of marketing investments, derive insights on ROI, and develop high-impact recommendations for executive business leaders.
- Partner with Accounting to ensure accurate monthly financial reporting of marketing activities.
- Provide key data insights to help marketers shape new or existing campaigns, continuing to identify growth opportunities, and data-driven recommendations (including guidance on spend) to improve ROI and user growth.
- Work with complex datasets, ensuring that our marketing activities are being tracked and measured appropriately by working with cross-functional stakeholders.
- Build relationships and collaborate with leaders across Marketing, Data, Regions and Finance team to find solutions to challenges
- Drive continuous process improvement, standardization, simplification and reporting enhancements
Requirements
- 8+ years of experience in an FP&A or strategic finance role supporting Marketing function or in a Marketing role supporting analytics & strategy with Finance background at a large internet company (B2C) Analytical problem solver with extensive experience building complex financial and/or operating models
- Ability to craft executive-level presentations and develop succinct narratives outlining the key points of a deliverable and next step action items
- Demonstrated abilities to ask the right questions and to use sound business judgment when collaborating with a wide-range of stakeholders
- Proficiency in using AI / experience in automation is an added advantage.
- Proven proclivity for quickly identifying and methodically resolving potential road-blocks
Why Binance
• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
