Director of Marketing (16)

Mount Gilead, OH (There may be potential for remote work for people who live in Ohio, with some travel to the facility occasionally.)

Compensation:

Commensurate with experience and is a combination of salary and bonus potential.

Opportunity Summary:

The Director of Marketing will be responsible for establishing and directing the marketing and indirectly the sales activities of the organization, including advertising and public relations. Our client is a privately held financially strong and family friendly B2C specialty chemical company serving the Automotive aftermarket.

Responsibilities:

• Responsible for developing strategic sales and marketing objectives.
• Responsible for managing budgets and evaluating sales performance.
• Accomplishes marketing and sales staff objectives by hiring, training, developing, and coaching employees.
• Communicates job expectations by planning, monitoring, and reviewing job contributions.
• Manage and develop marketing programs and materials, such as advertising, event support, and online promotions.
• Responsible for developing a revenue management strategy to maximize profitability for everyday sales.
• Create and implement short and long-term marketing strategies to meet sales goals and annual sales targets.
• Actively seek new business using marketing campaigns, e-commerce, site visits, and other methods.
• Generate new business while also increasing customer loyalty by cultivating long-term relations with patrons.
• Evaluate market trends to determine pricing to balance costs, competition, and supply and demand.
• Prepare accurate and complete sales reports documenting marketing budgets, direct sales, and outline marketing plans.
• Consult with sales managers and stakeholders to evaluate the company's performance.
• Other duties as assigned.

Desired Knowledge, Skills and Abilities:

• Excellent leadership and organization skills.
• The ability to communicate information and ideas in writing so others will understand.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Encouraging and building mutual trust, respect, and cooperation among team members.
• Willingness to lead, take charge, and offer opinions and direction.
• Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Education and Experience:

• Bachelor's Degree in Business/Marketing required.
• Minimum 7-10 years of branding, marketing strategy, and creative experience preferred.
• Minimum 7-10 years of consumer product sales experience in a retail environment, preferably with an automotive, power tool, or outdoor power equipment products company.
• Must have 5-7 years of experience managing a team of professionals.
• Amazon vendor central and seller central experience preferred.
• High energy, positive can-do attitude who not only achieves, but exceeds in a fast-paced, entrepreneurial environment.
• Experience setting and managing budgets including revision and reallocation throughout the fiscal year base on business performance.
• Successful track record of new product development and aggregate marketing strategy development and execution.
• Demonstrated ability as a valued senior team member who can effectively and positively influence others in a team-oriented, collaborative environment.
• Experience working with outside vendors to develop marketing strategies and implementation plans.
• Mass merchant and Big Box consumer product experience is required.

Keywords: Director of Marketing, Product Branding, Marketing Strategy, New Product Development, Mass Merchant, Big Box Retail, Automotive, Specialty Chemicals

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