Business Services & Consulting • all cities, NH 31
The Associate Director, Product Marketing develops, directs, and executes the go-to-market approach for a significant product or product category.The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s).The Associate Director, Product Marketing creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer.Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development.
Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services.Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so.Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives.Decisions are typically related to identifying and resolving complex technical and operational problems within department(s), and could lead multiple managers or highly specialized professional associates.
Become a part of our caring community and help us put health first. The Associate Director, B2B Marketing CenterWell leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions—including event and direct mail campaigns, sales enablement resources, and integrated communications plans—designed to generate leads and strengthen agent, partner, and provider relationships on behalf of CenterWell.
This leader will oversee critical sales enablement platforms and resource libraries, ensuring consistency, accessibility, and effectiveness of materials across audiences and ensure that marketing is aligned to sales' technology. In close partnership with product marketing, sales, analytics, and business stakeholders, the Associate Director will drive measurable business outcomes and continuously optimize efforts based on performance insights. This role leads a team of marketing professionals and operates with a high degree of independence, creativity, and strategic influence.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $138,900 - $191,000 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits: Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 06-23-2026
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer: It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
The Associate Director, Product Marketing develops, directs, and executes the go-to-market approach for a significant product or product category.The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s).The Associate Director, Product Marketing creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer.Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development.
Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services.Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so.Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives.Decisions are typically related to identifying and resolving complex technical and operational problems within department(s), and could lead multiple managers or highly specialized professional associates.
Become a part of our caring community and help us put health first. The Associate Director, B2B Marketing CenterWell leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions—including event and direct mail campaigns, sales enablement resources, and integrated communications plans—designed to generate leads and strengthen agent, partner, and provider relationships on behalf of CenterWell.
This leader will oversee critical sales enablement platforms and resource libraries, ensuring consistency, accessibility, and effectiveness of materials across audiences and ensure that marketing is aligned to sales' technology. In close partnership with product marketing, sales, analytics, and business stakeholders, the Associate Director will drive measurable business outcomes and continuously optimize efforts based on performance insights. This role leads a team of marketing professionals and operates with a high degree of independence, creativity, and strategic influence.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $138,900 - $191,000 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits: Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 06-23-2026
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer: It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
