Director of Marketing (16)

Job Description

Client Summary:

• Healthcare technology company focused on unlocking and operationalizing unstructured clinical data across complex provider environments
• Provides an intelligent automation platform that helps hospitals and physician practices identify, process, and act on patient data regardless of source or format
• Integrates directly into existing clinical workflows to support faster, more informed decision making at the point of care
• Serves a large and established base of hospitals and physician offices nationwide with a proven, scalable platform
• PE-backed company in an active growth phase, positioned at the intersection of AI-enabled automation, clinical operations, and interoperability

Position Responsibilities:

• Build the demand engine from the ground up, identifying primary pipeline channels and providing targeted support for outbound sales motions
• Refine the messaging and develop crisp, consistent collateral across all seller materials and buyer personas
• Partner with the BDR function and sales team to support outbound motions and drive pipeline activity
• Enhance the digital and web presence to improve awareness and inbound lead quality
• Lead and manage outside marketing agencies, acting as the internal owner for all agency relationships
• Build and execute a partner co-marketing strategy to extend the reach in the provider market
• Drive customer advocacy programs that capture and amplify client outcomes and success stories
• Own the 2027 marketing plan, strategy, and budget from development through execution
• Support expansion into new markets including the independent specialty market and health plans

Experience & Skills:
Required Experience and Qualifications:

• 5+ years of B2B marketing experience in healthcare technology with deep familiarity with the provider market and large IDN buying environments
• Strong understanding of Epic and Oracle Cerner ecosystems and the operational workflows Solarity's customers care about
• Hands-on demand generation experience including pipeline development, content strategy, digital marketing, and event marketing
• Experience supporting a direct sales team and BDR function with targeted outbound marketing programs
• Proven ability to manage outside agencies and deliver results without a large internal team
• Background in healthcare SaaS focused on rev cycle, unstructured data, interoperability, digital fax, or provider workflow strongly preferred
• Strategic thinker who is equally comfortable building a plan and executing it personally
• Bachelor's degree or equivalent experience

Compensation $120k-$150k, Health Insurance, 401k, Paid Vacation