Web/Digital Specialist (50)

Digital Web Marketing Specialist

We are looking for a skilled Digital Web Marketing Website Specialist to manage and optimize the company's online presence, website performance, and digital campaigns. This role focuses on updating existing platform, migration of additional sites to AEM, improving user experience, increasing conversions, and supporting overall online growth through data-driven web marketing strategies.

Key Responsibilities:

• Manage website content through AEM CMS platforms
• Support site migrations to AEM
• Manage and optimize the company website for performance, usability, and conversions
• Monitor website analytics and user behavior to identify improvement opportunities
• Implement on-page and technical SEO best practices
• Coordinate with designers and developers to improve UX/UI
• Track and report on KPIs such as traffic, bounce rate, and conversion performance
• Partner with internal stakeholders and global teams on web strategy

Required Skills:

• Proven experience (2+ years) working with Adobe Experience Manager (Sites)
• Strong understanding of CMS content structuring, metadata, tagging, and page templates
• Familiarity with Figma and JIRA
• Understanding of Amplitude Analytics, Semrush
• Knowledge of SEO principles and best practices
• Excellent attention to detail and organizational skills
• Strong communication and collaboration skills
• QA and testing experience
• Ability to work in a fast-paced, deadline-driven environment
• Understanding of UX/UI principles