Vice President, Equipment Strategy & Programs

Position Purpose

The Vice President of Equipment Strategy and Programs is responsible for establishing Singer’s equipment category strategy and leading Singer’s relationships with key equipment manufacturers.The primary responsibilities of the position are the development of Singer’s equipment vendor programs, managing the team that provides pricing guidance to our sales force for equipment sales, and managing the team that helps bundle and negotiate larger vendor purchases.

The role also helps solve vendor performance challenges such as non-performing equipment, extended ship times, communication and manufacturer’s rep challenges, and internal Singer non-alignment with preferred vendors.This role ensures that vendor partnerships, pricing strategy, and rebate structures are optimized to enhance gross margins, competitiveness, and long-term growth, and that through constant communication and engagement with our vendor and rep community we drive to be the “Dealer of Choice” for the equipment vendor community.

Key Accountabilities

1. Strategic Vendor and Manufacturer Partnerships
   • Build and maintain strong, collaborative relationships with manufacturers and customers to ensure access to best-in-class products, programs, and pricing.
   • Negotiate and manage strategic agreements that optimize terms, service, and long-term value.
   • Identify new vendor opportunities to expand the product portfolio and support emerging business channels.
2. Rebate and Incentive Program Development
   • Design, negotiate, and oversee rebate and incentive structures that maximize growth and profitability and align with corporate objectives.
   • Ensure accurate forecasting, accrual tracking, and reporting of rebate income in coordination with Finance.
   • Design and lead vendor evaluations, including running business reviews with vendors and relevant Singer team members. Evaluate vendor performance and recommend behavior and programmatic adjustments to strengthen program outcomes.
3. Pricing Strategy and Margin Optimization
   • Develop and implement pricing strategies and governance. Partner with Sales and Finance to balance market competitiveness with margin integrity.
   • Monitor industry trends, input costs, and competitive pricing to inform proactive adjustments.
4. Acquisition Due Diligence and Integration
   • Participate in M&A activities by evaluating vendor agreements, rebate structures, and pricing implications during due diligence.
   • Lead integration efforts to align newly acquired businesses under unified vendor contracts, pricing systems, and rebate frameworks.
   • Identify and execute post-acquisition cost synergies through consolidation and renegotiation.
5. Cross-Functional Collaboration
   • Work closely with Sales, Operations, and National Accounts to ensure vendor programs support business development and service objectives.
   • Align procurement and pricing strategies with project execution and customer delivery models.
   • Serve as the internal liaison between vendor relations, field operations, and finance functions.
   • Work with divisional leaders to review compliance to preferred programs and understand challenges to growing with our partners
   • Work with divisional leaders and sales teams to promote awareness of preferred brands and special Singer incentives and differentiated program benefits.
6. Financial and Performance Management
   • Establish and monitor KPIs for supplier performance, rebate income, and pricing effectiveness.
   • Provide regular reporting to executive leadership on financial outcomes, contract performance, and program ROI.
   • Lead end of year “push programs” to ensure program benefits are maximized based on available incentives.
   • Ensure compliance with contractual, financial, and ethical sourcing standards.
7. Industry Leadership and Market Insight
   • Represent Singer in manufacturer councils, industry associations, and trade partnerships.
   • Stay abreast of industry trends, supplier innovations, and market shifts to maintain competitive positioning.
   • Leverage market intelligence to inform strategy, pricing, and partnership development.
8. Alignment and Support of Singer's Values and Culture
   • In internal management
   • In engagement with manufacturer’s rep and vendor community

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