Business Services & Consulting • all cities, NC 28
Director, Product Marketing (28)
all cities, NC 28On-sitePosted 1 day ago
Business Services & Consulting
About the Role
Description Location: Remote
The Director of Product Marketing is responsible for defining how Frontline communicates the value of its products and platform to the market. This role owns the translation of product strategy into clear, compelling narratives that drive customerunderstanding, adoption, and business outcomes.
Operating within Frontline's empowered product model, this role serves as the strategic bridge between Product and Go-To-Market teams. You will partner closely with Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we package it, and how we communicate its value.
You will play a critical role in shaping and scaling Frontline's "Better Together" platform narrative, ensuring our products are understood not only individually, but as part of a cohesive, connected ecosystem. Key Responsibilities • Own product positioning, messaging, and value propositions across Frontline's offerings. • Define and maintain the source-of-truth product narrative, including ICP, value drivers, differentiation, and competitive framing. • Translate product strategy and capabilities into clear, customer-centered language that resonates with K-12 buyers. • Shape and evolve the "Better Together" platform narrative, ensuring consistency across products and go-to-market channels. • Develop core storytelling frameworks including product narrative, pitch narrative, and demo narrative. Go-To-Market Strategy & Launch Leadership • Define go-to-market strategy for new products, features, and packaging changes in partnership with Product leadership. • Own launch narratives and messaging, ensuring alignment across Product, Marketing, Sales, and Customer Success. • Ensure launches are grounded in validated customer problems and tied to measurable outcomes. • Partner with Enablement and Marketing to ensure readiness across messaging, training, and execution.
Cross-Functional Alignment • Act as the primary connector between Product, Design, and Go-To-Market teams, ensuring shared understanding of customer problems and product value. • Partner with Product Management to ensure messaging reflects product strategy, roadmap priorities, and customer outcomes. • Collaborate with Packaging & Pricing to ensure value is clearly communicated through structure and positioning. • Influence cross-functional priorities through clear articulation of market opportunity and customer impact.
Customer, Market & Competitive Insight • Lead synthesis of market, customer, and competitive insights to inform positioning and messaging. • Define ICP and segmentation frameworks that guide both product and go-to-market decisions. • Maintain competitive intelligence and translate insights into actionable narrative and positioning updates. • Partner with Product and Design to ensure discovery insights are reflected in how we tell the story.
Enablement & Value Communication • Enable Sales and Customer Success teams with clear, compelling ways to communicate product value. • Partner with Enablement to ensure messaging is translated into playbooks, training, and customer-facing materials. • Support strategic deals and customer conversations by reinforcing value, differentiation, and positioning. • Ensure alignment between messaging, packaging, and customer expectations across the lifecycle. Measurement & Continuous Improvement • Define and track success metrics for product marketing, including adoption, conversion, pipeline contribution, and revenue impact. • Use data and experimentation to refine messaging, positioning, and go-to-market strategy. • Maintain a closed feedback loop between Sales, Customer Success, and Product to continuously improve narrative effectiveness. • Communicate insights and trade-offs clearly to product and executive leadership. What Success Looks Like • Frontline's product and platform value is clearly understood and differentiated in the market. • The "Better Together" narrative is consistently reflected across product experience and go-to-market messaging. • Product launches drive measurable impact in adoption, engagement, and revenue. • Sales and Customer Success teams are confident and consistent in how they communicate value. • Messaging is grounded in real customer insight and continuously improved through data and feedback. • Product, PMM, and GTM teams operate with clear ownership, alignment, and closed feedback loops.
Qualifications & Attributes • 10+ years of experience in Product Marketing experience, specifically in B2B SaaS organizations • Proven success owning positioning and go-to-market strategy that drives measurable business outcomes. • Strong strategic thinking and ability to connect product capabilities to customer value and market opportunity. • Exceptional storytelling skills, both written and visual, with the ability to influence across levels. • Demonstrated ability to operate as a strategic partner to Product and executive stakeholders. • Strong customer empathy and experience translating insight into actionable messaging. • Familiarity with modern product practices, including empowered teams and continuous discovery. • AI experience is a plus; AI curiosity is a must, including interest in how AI can improve insight generation, messaging, and go-to-market effectiveness. Our Mission, Our People, Our Purpose At Frontline Education, we're reimagining what's possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we're creating tools that help educators save time, gain insights, and focus more on what matters most - their students.
As part of our team, you'll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.
How We Support Growth, Balance, and Well-Being • Personalized Time Off: Take time when it's needed most - whether that's a family vacation, a reset day, or simply time to rest and refocus. • Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones. • Volunteer Time Off: Paid time to give back and support causes that matter to you. • Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year. • Our Philosophy: We believe time away from work helps you bring your best self to it. Continuous Learning and Growth • World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning. • Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path. • AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving. • Tuition Reimbursement: Invest in formal education to advance your skills and career. • Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends-designed to inspire curiosity and continuous improvement.
Health, Happiness, and Purpose • Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being. • Employee Assistance Program (EAP): Confidential support for you and your family's needs. • Comprehensive Benefits: Health and financial benefits that support your happiness and future. • A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive-personally, professionally, and purposefully.
Compensation & Benefits The base compensation range for this position is between $180,000 and $210,000.
• Bonus eligibility, 401(k) match, Employee Stock Purchase Plan (ESPP), and comprehensive health benefits. • Personalized PTO and tuition reimbursement for eligible coursework. • Inclusion, Belonging & Equal Opportunity • Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
Interview Process & Data Privacy • As part of our interview process, Frontline uses video conferencing tools that include photo capture and may include automated transcription features. A screenshot or photo will be taken at the start of the interview for internal identification and record-keeping purposes only, and transcription may be used to support notetaking and evaluation consistency. These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside the hiring process. Candidates may opt out of the transcription at any time by notifying their recruiter in advance. Frontline processes this information in accordance with applicable data privacy laws and only for legitimate business purposes related to recruitment and hiring.
Our Privacy Policy: Your privacy is important to us. Click here to read our general Privacy Statement and click here to read our Applicant Privacy Statement.
Description Location: Remote
The Director of Product Marketing is responsible for defining how Frontline communicates the value of its products and platform to the market. This role owns the translation of product strategy into clear, compelling narratives that drive customerunderstanding, adoption, and business outcomes.
Operating within Frontline's empowered product model, this role serves as the strategic bridge between Product and Go-To-Market teams. You will partner closely with Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we package it, and how we communicate its value.
You will play a critical role in shaping and scaling Frontline's "Better Together" platform narrative, ensuring our products are understood not only individually, but as part of a cohesive, connected ecosystem. Key Responsibilities • Own product positioning, messaging, and value propositions across Frontline's offerings. • Define and maintain the source-of-truth product narrative, including ICP, value drivers, differentiation, and competitive framing. • Translate product strategy and capabilities into clear, customer-centered language that resonates with K-12 buyers. • Shape and evolve the "Better Together" platform narrative, ensuring consistency across products and go-to-market channels. • Develop core storytelling frameworks including product narrative, pitch narrative, and demo narrative. Go-To-Market Strategy & Launch Leadership • Define go-to-market strategy for new products, features, and packaging changes in partnership with Product leadership. • Own launch narratives and messaging, ensuring alignment across Product, Marketing, Sales, and Customer Success. • Ensure launches are grounded in validated customer problems and tied to measurable outcomes. • Partner with Enablement and Marketing to ensure readiness across messaging, training, and execution.
Cross-Functional Alignment • Act as the primary connector between Product, Design, and Go-To-Market teams, ensuring shared understanding of customer problems and product value. • Partner with Product Management to ensure messaging reflects product strategy, roadmap priorities, and customer outcomes. • Collaborate with Packaging & Pricing to ensure value is clearly communicated through structure and positioning. • Influence cross-functional priorities through clear articulation of market opportunity and customer impact.
Customer, Market & Competitive Insight • Lead synthesis of market, customer, and competitive insights to inform positioning and messaging. • Define ICP and segmentation frameworks that guide both product and go-to-market decisions. • Maintain competitive intelligence and translate insights into actionable narrative and positioning updates. • Partner with Product and Design to ensure discovery insights are reflected in how we tell the story.
Enablement & Value Communication • Enable Sales and Customer Success teams with clear, compelling ways to communicate product value. • Partner with Enablement to ensure messaging is translated into playbooks, training, and customer-facing materials. • Support strategic deals and customer conversations by reinforcing value, differentiation, and positioning. • Ensure alignment between messaging, packaging, and customer expectations across the lifecycle. Measurement & Continuous Improvement • Define and track success metrics for product marketing, including adoption, conversion, pipeline contribution, and revenue impact. • Use data and experimentation to refine messaging, positioning, and go-to-market strategy. • Maintain a closed feedback loop between Sales, Customer Success, and Product to continuously improve narrative effectiveness. • Communicate insights and trade-offs clearly to product and executive leadership. What Success Looks Like • Frontline's product and platform value is clearly understood and differentiated in the market. • The "Better Together" narrative is consistently reflected across product experience and go-to-market messaging. • Product launches drive measurable impact in adoption, engagement, and revenue. • Sales and Customer Success teams are confident and consistent in how they communicate value. • Messaging is grounded in real customer insight and continuously improved through data and feedback. • Product, PMM, and GTM teams operate with clear ownership, alignment, and closed feedback loops.
Qualifications & Attributes • 10+ years of experience in Product Marketing experience, specifically in B2B SaaS organizations • Proven success owning positioning and go-to-market strategy that drives measurable business outcomes. • Strong strategic thinking and ability to connect product capabilities to customer value and market opportunity. • Exceptional storytelling skills, both written and visual, with the ability to influence across levels. • Demonstrated ability to operate as a strategic partner to Product and executive stakeholders. • Strong customer empathy and experience translating insight into actionable messaging. • Familiarity with modern product practices, including empowered teams and continuous discovery. • AI experience is a plus; AI curiosity is a must, including interest in how AI can improve insight generation, messaging, and go-to-market effectiveness. Our Mission, Our People, Our Purpose At Frontline Education, we're reimagining what's possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we're creating tools that help educators save time, gain insights, and focus more on what matters most - their students.
As part of our team, you'll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.
How We Support Growth, Balance, and Well-Being • Personalized Time Off: Take time when it's needed most - whether that's a family vacation, a reset day, or simply time to rest and refocus. • Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones. • Volunteer Time Off: Paid time to give back and support causes that matter to you. • Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year. • Our Philosophy: We believe time away from work helps you bring your best self to it. Continuous Learning and Growth • World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning. • Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path. • AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving. • Tuition Reimbursement: Invest in formal education to advance your skills and career. • Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends-designed to inspire curiosity and continuous improvement.
Health, Happiness, and Purpose • Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being. • Employee Assistance Program (EAP): Confidential support for you and your family's needs. • Comprehensive Benefits: Health and financial benefits that support your happiness and future. • A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive-personally, professionally, and purposefully.
Compensation & Benefits The base compensation range for this position is between $180,000 and $210,000.
• Bonus eligibility, 401(k) match, Employee Stock Purchase Plan (ESPP), and comprehensive health benefits. • Personalized PTO and tuition reimbursement for eligible coursework. • Inclusion, Belonging & Equal Opportunity • Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
Interview Process & Data Privacy • As part of our interview process, Frontline uses video conferencing tools that include photo capture and may include automated transcription features. A screenshot or photo will be taken at the start of the interview for internal identification and record-keeping purposes only, and transcription may be used to support notetaking and evaluation consistency. These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside the hiring process. Candidates may opt out of the transcription at any time by notifying their recruiter in advance. Frontline processes this information in accordance with applicable data privacy laws and only for legitimate business purposes related to recruitment and hiring.
Our Privacy Policy: Your privacy is important to us. Click here to read our general Privacy Statement and click here to read our Applicant Privacy Statement.
What You'll Do
Description Location: Remote The Director of Product Marketing is responsible for defining how Frontline communicates the value of its products and platform to the market.
This role owns the translation of product strategy into clear, compelling narratives that drive customerunderstanding, adoption, and business outcomes.
Operating within Frontline's empowered product model, this role serves as the strategic bridge between Product and Go-To-Market teams.
You will partner closely with Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we package it, and how we communicate its value.
