Role Overview
We are seeking a highly experienced and strategic Head of SEO to lead and scale organic growth across all GEDU Global brands. This is a senior leadership role responsible for defining and executing a unified, enterprise-level SEO strategy that supports multi-brand, multi-market business objectives.
The role requires deep expertise in SEO within the education sector, strong command of AI-driven search optimization, and the ability to collaborate cross-functionally with global teams to drive student acquisition, brand visibility, and revenue growth through organic channels.
Key Responsibilities
Global & Multi-Brand SEO Strategy
- Define, own, and execute the global SEO strategy across all GEDU Global brands, ensuring alignment with business, marketing, and enrollment goals.
- Establish standardized SEO frameworks, governance, and best practices while allowing flexibility for brand-specific nuances.
- Set, track, and optimize SEO KPIs including organic traffic, rankings, leads, conversions, and ROI at both brand and group levels.
AI-Led Search & Future-Ready SEO
- Drive SEO strategies aligned with AI-powered search engines and experiences, including Google SGE, ChatGPT, and other AI content discovery platforms.
- Optimize content for AI-driven results, semantic search, and evolving user intent.
- Stay ahead of algorithm updates and emerging search trends to future-proof GEDU’s organic presence.
Technical SEO Leadership
- Oversee technical SEO audits and optimization across all brand websites, ensuring best-in-class site health, crawlability, indexation, and performance.
- Partner with product, IT, and development teams to embed SEO best practices into website architecture, CMS, page speed, mobile-first design, and structured data.
- Ensure consistency in technical standards across multiple domains and platforms.
Content, Keyword & On-Page SEO
- Lead enterprise-level keyword research and intent mapping across geographies, programs, and audiences (students, parents, professionals).
- Collaborate with global content and brand teams to deliver SEO-optimized, high-quality educational content that drives visibility and conversions.
- Monitor content performance and continuously optimize through data-driven insights.
Off-Page SEO & Authority Building
- Define and oversee global link-building and digital PR strategies focused on acquiring high-authority, education-relevant backlinks.
- Build partnerships with influencers, institutions, publishers, and media to strengthen GEDU brands’ domain authority.
- Proactively manage and protect brand reputation across search ecosystems.
Student Acquisition & Conversion Optimization
- Align SEO initiatives with lead generation, enrollment, and revenue goals for each brand.
- Optimize landing pages, funnels, and user journeys to improve organic conversion rates.
- Drive local SEO strategies for regions and campuses where applicable.
Analytics, Reporting & Insights
- Leverage tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and similar platforms to monitor performance at scale.
- Deliver clear, executive-level reporting showing SEO impact on business outcomes.
- Conduct competitor and market analysis across regions and brands to identify growth opportunities.
Team Leadership & Stakeholder Management
- Lead, mentor, and scale a high-performing SEO team supporting multiple GEDU Global brands.
- Foster a culture of innovation, experimentation, and continuous learning.
- Act as the SEO subject-matter expert for senior leadership and cross-functional stakeholders.
Key Requirements
- 14–16 years of SEO experience, with 5+ years in a senior leadership role, preferably within the education or ed-tech sector.
- Proven experience managing SEO at scale across multiple brands, websites, regions, or markets.
- Deep expertise in technical SEO, on-page, off-page, and content-led growth strategies.
- Strong understanding of AI-driven SEO and search evolution.
- Advanced proficiency in SEO and analytics tools.
- Demonstrated ability to influence senior stakeholders and work in complex, cross-functional environments.
Preferred Qualifications
- Experience supporting global or multi-campus education institutions.
- Strong exposure to international SEO, multilingual and multi-region optimization.
- Background in online education, higher education, or ed-tech platforms.
- Technical education preferred (MCA/BCA/Engineering) with working knowledge of coding and web technologies.
