Sales Director / General Sales Manager

Job DescriptionWe are is seeking a veteran Sales Director to command our $175M beverage distribution operation, with a 60% market share and a portfolio of 100+ premier suppliers, this is a high-stakes "Command Center" role for a leader who thrives on data-driven scale and organizational excellence.You will oversee a 15-county territory and a multi-tiered team of 100+ professionals.If you have mastered DSD (Direct Store Delivery) and high-volume CPG management, step into the strongest portfolio in Upstate New York.

The Scale of Leadership

You will lead a 15-county command center consisting of:

• Direct Management: 10 Sales Supervisors.
• Indirect Oversight: 45 Sales Representatives & 50 Merchandisers.
• Portfolio: 100+ Suppliers across Beer, Wine, Spirits, and Soda.

Key Responsibilities

• Execute Portfolio Strategy: Execute brand plans to dominate retail volume across all channels (On-Premise, Off-Premise, Hybrid, Liquor).
• Operational Excellence: Oversee the Sales Process and ensure "Gold Standard" execution.
• Data Command: Utilize VIP software (KARMA, iDIG) to drive real-time adjustments and hit aggressive volume targets.
• Mentorship: Hold supervisors accountable for KPI achievement and rep development.

Requirements

• 7-10+ years of DSD leadership experience.
• Proven ability to manage large-scale, multi-tiered organizations.
• Technical mastery of sales dashboards and reporting.
• Multi-category portfolio experience is essential.

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