ROLE PURPOSE
The Manager - Sales Analyst - will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets.
KEY RESPONSIBILITIES
Sales Reporting & Business Performance
- Develop and maintain executive dashboards and management reports.
- Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
- Monitor performance across markets, campuses, channels, and teams.
- Deliver insights and recommendations to improve business outcomes.
Forecasting & Pipeline Analytics
Build forecasting models using trends, pipeline data, and conversion metrics.
Analyse the recruitment funnel from Lead to Enrolment.
Develop base, upside, and downside scenarios.
Identify risks and opportunities impacting future performance.
Market Intelligence & Commercial Insights
Monitor competitor activity, market demand, and recruitment trends.
Track visa regulations and economic factors.
Conduct market opportunity and risk assessments.
KPI MANAGEMENT & SALES PRODUCTIVITY
Key Metrics: Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE.
• Identify performance gaps and funnel leakages.
• Develop scorecards and benchmarking frameworks.
• Drive continuous improvement.
CRM GOVERNANCE & DATA MANAGEMENT
Ensure CRM data accuracy and integrity.
Maintain reporting accuracy and KPI definitions.
Improve CRM adoption and reporting utilization.
Resolve data quality issues.
PROCESS IMPROVEMENT & AUTOMATION
Automate recurring reporting processes.
Improve efficiency through analytics tools.
Develop scalable dashboards and reporting solutions.
CRO PERFORMANCE & COMMISSION MANAGEMENT
Manage commission reporting and validation.
Monitor productivity and performance metrics.
Partner with Finance and Operations teams.
CROSS-FUNCTIONAL COLLABORATION
Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams.
SKILLS & COMPETENCIES
Technical: Sales Analytics, Business Intelligence, Forecasting, Market Intelligence, CRM Analytics, Data Visualization.
Leadership: Strategic Thinking, Commercial Acumen, Stakeholder Management, Communication and Decision Making.
EXPERIENCE & QUALIFICATIONS
Bachelor's Degree in related discipline.
8-12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning.
Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools.
SUCCESS MEASURES
Improved forecast accuracy.
Enhanced sales productivity and conversion rates.
Better CRM data quality and reporting effectiveness.
Increased automation and operational efficiency.
Contribution towards enrolment growth and revenue achievement.
